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Once Slave to Luxury, Japan Catches Thrift Bug
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Price is No. 1 in the minds of Japanese consumers. Seiyu discount stores, part of Walmart, is doing weel, and so are discount retailers across the board. Luxurry brands are suffering declines in revenue. From vegetables and fruits to other products cheap is fashionable and also meets the budgets of many families. Bean sprouts, and local mushrooms are up, cheap bananas replace melons in family budgets, umbrella sales are up as people walk rather than hail acab. Average household spending fell $762 to $38475 or 3.5 million yen in 2008 according to Dai-Ichi Life. There is adefaltionary gap of 40 trillion yen in the economy with demand short by that much from production, and unemployment is at 5.7%.
Japan's consumer market shifts to thrifty buying and discount stores do well.
09/21/2009
Cheap is fashionable and price is No 1 on people's minds.
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