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Ford Motor Company and the shift in message to "Quality, Green, Safe and Smart" from "American" or being "powerful" (1)
01/06/2008
Farley brings fresh thinking to marketing and advertising at Ford to get themes like safety and green into buyers minds.
Linked Articles
Wall Street Journal 03/18/2008
Ford's EcoBoost Engine Excites MarketerNew York Times 01/06/2008
Reform at Pemex and opening up Mexico's oil industry to foreign investment held up for a decade and the cost to the Mexican economy
12/19/2007
Reforms at Pemex and opening up the oil industry to foreign investment were held up in the Calderon administration after repeated efforts by the PAN party government to get the PRI and PRD's support. The final changes to the bill to make it more attractive for foreign oil companies to compete with Pemex were pushed by PAN in alliance with the PRI Nieto administration in 2013. The cost to Mexico is a lost decade in oil exploration in deep waters of the Gulf of Mexico, and a steep decline in oil revenues as Mexico turned into a net energy importer in March 2013, according to the WSJ.
Linked Articles
Economist 12/19/2007
How Shale Helped Frack Mexico's Energy ImpasseWall Street Journal 12/12/2013
Ford's aggressive effort at marketing safety.
09/04/2007
How the display of a crashed Taurus at the 2008 New York Auto Show is an ongoing effort like the Swap My Ride Campaign to get car buyers who defected to foreign makes to take a look at Ford.
Linked Articles
Drivers Size Up Fords (Unknowingly) in New Campaign
New York Times 09/04/2007
Ford Displays a Wreck to Score Safety PointsNew York Times 03/18/2008
Conversation with Ratan Tata.
08/27/2007
Tata will get Land Rover and Jaguar for about $1 billion when it cost $5 billion to acquire these assets and has invested heavily since then. The credit squeeze gives Tata these assets at a good price.
Linked Articles
Tata May Bid for Ford's Luxury Brands
Wall Street Journal 08/27/2007
Tata Pulls Ford Units Into Its OrbitNew York Times 01/04/2008
China's budding aviation industry
10/27/2006
China developing manufacturing and assembly knowhow for regional jets and for larger planes working with western suppliers eager to get in on the growing demand for aircraft in CHina with hte market expected to grow at about 9% according to Boeing.
Linked Articles
Chinese Jetmaker Gets Western Help
Wall Street Journal 09/03/2008
Airbus Move to Build in China May Pose a Longer-Term Risk - WSJ.comWall Street Journal 10/27/2006
Bosch and Tata Motors
12/30/2007
Bosch wants to invest $500 million euros in India by 2010. It plans get to sales of 1 billion euros by 2010 selling to lowcost makers like Tata for which it makes a specially designed engine for the $2500 Nano car.
Linked Articles
Four Wheels for the Masses: The $2,500 Car
New York Times 01/08/2008
Bosch Wants to Expand Supply For Low - Price CarsNew York Times 12/30/2007
Nissan's effort in the Indian market.
10/22/2007
Nissan gets into the Indian market with plans for a lowcost car in the $5000 range like the lowest cost Maruti Suzuki car.
Linked Articles
Wall Street Journal 12/13/2007
Nissan Races to Make Smaller, Cheaper CarsWall Street Journal 10/22/2007
IBM's strategies and growth in India.
09/03/2007
IBM's rapid upscaling of the Indian operations as one of its biggest overseas operations. And as a first IBM has focussed on getting a large share of the Indian IT market which Indian IT companies haven't focussed on to the extent IBM has.
Linked Articles
BusinessWeek 12/28/2007
A Red-Hot Big Blue In IndiaBusinessWeek 09/03/2007
The internet and aggressive pricing by airlines.
11/16/2006
The efforts of airline passengers to get internet bargain prices and of the airlines using systems that help it decide when to raise fares or on what seats to sell at what prices to lose less on internet bargains.
Linked Articles
Economist 11/16/2006
Armed With Internet Bargains, Travelers Battle High AirfaresNew York Times 11/23/2006
Hyundai advertising's challenge.
04/29/2005
Hyundai is trying new advertising approaches to get through to the customer and show the value and quality that he is getting in Hyundai.
Linked Articles
Wall Street Journal 04/29/2005
A Brand Tries to Invite ThoughtNew York Times 09/07/2007
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