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A Brand Tries to Invite Thought
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Hyundai is investing in a$150 million ad campaign to increase car sales from 500,000 to 700,000, a 40% increase in sales by 2010. The campaign will ask viewers to think about what Hyundai has to offer. Some of the aspects of this campaign. How will this work in a soft market with the credit squeeze in summer 2007 and a incentive driven market of late and with the fierce competition in the market for additional sales from the Japanese and now from the Americans and germans.
Hyundai in the U.S. market.
04/29/2005
Hyundai made great strides in the U.S. market in 2009-2013.
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Hyundai advertising's challenge.
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Hyundai is trying new advertising approaches to get through to the customer and show the value and quality that he is getting in Hyundai.
Linked Articles
Wall Street Journal 04/29/2005
A Brand Tries to Invite Thought
New York Times 09/07/2007
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