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Among the changes in the mass market downscaling of Starbucks was the introduction of hot breakfast sandwiches. Schultz did not like the smell of the sanwiches taking away the aroma of coffees that was a key part of the Starbucks experience.
Linked Articles
Schultz Takes Over to Try to Perk Up Starbucks
Wall Street Journal 01/08/2008
Starbucks Shares Rise as CEO ReturnsWall Street Journal 01/09/2008
About 1800 people die in traffic accidents in New Delhi each year and most of them are on motorcyles, whole families on a motorbike. This was the image in Ratan Tata's mind behind his vision of a 1 lakh rupee ($2000) car affordable to the motorcycle Indian. Is it safe, for the motorcycle rides and passengers its a lot safer being in a car.
Linked Articles
Economist 01/10/2008
Four Wheels for the Masses: The $2,500 CarNew York Times 01/08/2008
Ford shows originality in the display of a crashed Taurus at the March 2008 New York Auto Show, the display designed to show car buyers how the safety features protect occupants and make them look at Ford cars.
Linked Articles
Ford's EcoBoost Engine Excites Marketer
New York Times 01/06/2008
Ford Displays a Wreck to Score Safety PointsNew York Times 03/18/2008
China's new prime minister in 2013 is from the Class of 1977, when there was a huge burst of energy as students looked with great excitement to gaining knowledge after a decade when learning and books were suppressed.
Linked Articles
1977 Exam Opened Escape Route Into China’s Elite
New York Times 01/06/2008
Next Premier Came of Age in Era of OpennessWall Street Journal 11/16/2012
Bosch wants to invest $500 million euros in India by 2010. It plans get to sales of 1 billion euros by 2010 selling to lowcost makers like Tata for which it makes a specially designed engine for the $2500 Nano car.
Linked Articles
Four Wheels for the Masses: The $2,500 Car
New York Times 01/08/2008
Bosch Wants to Expand Supply For Low - Price CarsNew York Times 12/30/2007
How Cherry and BYD, with small beginnings but the vision and perseverance moved to take leadership positions in the car industry in China. They are also moving into export markets in western countries. BYD has the lead and the low cost technical manpower to sell electric cars at an attractive enough price to make a dent in the market, even with gasoline prices coming down.
Linked Articles
Technology Levels Playing Field in Race to Market Electric Car
Wall Street Journal 01/12/2009
In China, Chery Automobile Drives an Industry ShiftWall Street Journal 12/04/2007
Nissan gets into the Indian market with plans for a lowcost car in the $5000 range like the lowest cost Maruti Suzuki car.
Linked Articles
Wall Street Journal 12/13/2007
Nissan Races to Make Smaller, Cheaper CarsWall Street Journal 10/22/2007
Ratan Tata's small car vision coming true. Ingenuity of Indian engineers to build a car for the motorcycle millions. who can upgrade to an Indian style jellybean vehicle on 4 wheels.
Linked Articles
Four Wheels for the Masses: The $2,500 Car
New York Times 01/08/2008
In India, a $2,500 Pace CarNew York Times 10/12/2007
VW's investment in Czech Republic Skoda plant to turn out a highly successful car is similiar to the investment by Renault in Romania's Dacia Automobile SA.
Linked Articles
Frugal Dacia Stars in Renault's Overhaul
Wall Street Journal 02/11/2008
Skoda Means Quality. ReallyBusinessWeek 10/01/2007
Nissan's Ghosn opens factory in Tangier, Morrocco, to make the Logan, a $7500 car already made in several countries.
Linked Articles
Wall Street Journal 12/13/2007
Ghosn Bets Big on Low-Cost StrategyWall Street Journal 09/04/2007
Linked Articles
Lessons Learned? How US Airways Would Navigate Merger - WSJ.com
Wall Street Journal 11/20/2006
Steven Pearlstein: Two can play the airline bankruptcy game - The Washington PostWashington Post 04/29/2012
With their gasoline rebates and gasoline purchase paid credit cards to buyers of large SUV's, GM and Ford were increasing America's dangerous dependence on imported oil. Contrst that with the vigorous approach of Hyundai to fuel efficiency. And go fast forward to 2009 when Hyundai sees August 2009 sales 47% higher than August 2008 sales, Hyundai being the only large car company to increase sales by end of 2009 in the American market.
Linked Articles
Detroit's No Good, Very Bad May
BusinessWeek 06/02/2006
Hyundai Aims for Efficiency LeadWall Street Journal 09/03/2008
The other thing the Koreans are thinking of if they don't move upscale to Lexus type cars they risk being squeezed at the lowend by Chinese carmakers like Cherry.
Linked Articles
Wall Street Journal 04/29/2005
Low-Cost Chinese Cars Making Restrained Entry to European MarketNew York Times 07/13/2007
The new small car from Tata will meet current and future European emissions standards Mr. Tata said in an interview. There were doubts in the NYTimes of Jan 8, 2008 about the emissions, and it was thought that this car would just meet the lower Indian emissions standards. If this is true then this is part of the foresight of the vision of Ratan Tata. In fact Tata said that it was easier to meet the emissions standards than to meet the crash and safety standards because of the lightness of the car.
Linked Articles
Tata's High-Stakes Bet on Low-Cost Car
Wall Street Journal 01/10/2008
Four Wheels for the Masses: The $2,500 CarNew York Times 01/08/2008
BYD and Tata Motors are pioneers in economical small cars and electric cars. Both have a good shot at accomplishing their goals and taking leadership position in their field because of the low cost high quality technical manpower they have, the vision of the head of the company, and the early start.
Linked Articles
Technology Levels Playing Field in Race to Market Electric Car
Wall Street Journal 01/12/2009
Four Wheels for the Masses: The $2,500 CarNew York Times 01/08/2008
Militancy shifts to a younger generation of leaders in the border provinces of Pakistan, Baluchistan, Northwest Frontier province and Waziristan. Taliban was a creation of the Pakistan army to create strategic depth for Pakistan by getting a Islami militant run organization take over Afghanistan after the Russians left. It has turned into a complete mess as that militancy has spread to Pakistan's border provinces.
Linked Articles
New York Times 01/06/2008
Next-Gen TalibanNew York Times 01/06/2008
The Tata family's vision and the particular vision of Ratan Tata in restructuring the Tata businesses and his vision for a $2500 car. How this will work out, what is Ratan Tata's thinking that makes this a idea and product that will help put Tata in cars in a big way and help India develop its manufacturing industry.
Linked Articles
BusinessWeek 01/03/2008
Four Wheels for the Masses: The $2,500 CarNew York Times 01/08/2008
Ford to invest $500 million to make small cars in India and turn it into a regional manufacturing hub with sales goal of 200,000 cars for 2010.
Linked Articles
Wall Street Journal 12/13/2007
Ford to Expand in India, Planning a Small Car and an Engine PlantNew York Times 01/08/2008
Design for the Volt electric propulsion plug in car from GM.
Linked Articles
GM Opens Electric Design Studio
BusinessWeek 01/02/2008
G.M.’s Electric Dream Awaits RealityNew York Times 10/24/2007
How Bosch will tap into India's low cost car market. It plans to market electronics systems, brakes and fuel injections sytems to Tata.
Linked Articles
Bosch Wants to Expand Supply For Low - Price Cars
New York Times 12/30/2007
In India, a $2,500 Pace CarNew York Times 10/12/2007
Ford's investments across Asia, in China, India and Thailand and plans for lower cost cars for the hundreds of millions of customers who can afford a really low priced car in the $2500- $7500 price range.
Linked Articles
Ford to Build Car Plant in Thailand
New York Times 10/10/2007
Ford to Expand in India, Planning a Small Car and an Engine PlantNew York Times 01/08/2008
How the display of a crashed Taurus at the 2008 New York Auto Show is an ongoing effort like the Swap My Ride Campaign to get car buyers who defected to foreign makes to take a look at Ford.
Linked Articles
Drivers Size Up Fords (Unknowingly) in New Campaign
New York Times 09/04/2007
Ford Displays a Wreck to Score Safety PointsNew York Times 03/18/2008
Design for the GM electric propulsion plug in cars.
Linked Articles
GM Opens Electric Design Studio
BusinessWeek 01/02/2008
Shifting Gears, GM Now Sees GreenWall Street Journal 05/29/2007
Environmental pollution in China's cities and increasing auto emissions that pose dangers to health. The situation in 2007 was deteriorating . By 2013 Beijing was seeing air quality extremes of 700 micrograms per square meter, with 500 routine. WHO standards show 300 micrograms as dangerous for health. Pressure to push for GDP growth is intense for local officals and the environmental agency lacked powers for enforcement. The car population was doubling every few years in this period 2000-2012.
Linked Articles
As China's Auto Market Booms, Leaders Clash Over Heavy Toll
Wall Street Journal 06/13/2006
As China Roars, Pollution Reaches Deadly ExtremesNew York Times 08/26/2007
The Hyundai Genesis, upscale car at a lower price, with quality goals intended to surpass Toyota.
Linked Articles
Wall Street Journal 04/29/2005
Would You Buy a $30,000 Hyundai?BusinessWeek 04/17/2007
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