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Ford Motor Company and the shift in message to "Quality, Green, Safe and Smart" from "American" or being "powerful" (1)
01/06/2008
Farley brings fresh thinking to marketing and advertising at Ford to get themes like safety and green into buyers minds.
Linked Articles
Wall Street Journal 03/18/2008
Ford's EcoBoost Engine Excites MarketerNew York Times 01/06/2008
Ford's expansion in Asian markets 2007-2008
10/10/2007
Ford's investments across Asia, in China, India and Thailand and plans for lower cost cars for the hundreds of millions of customers who can afford a really low priced car in the $2500- $7500 price range.
Linked Articles
Ford to Build Car Plant in Thailand
New York Times 10/10/2007
Ford to Expand in India, Planning a Small Car and an Engine PlantNew York Times 01/08/2008
Ford's aggressive effort at marketing safety.
09/04/2007
How the display of a crashed Taurus at the 2008 New York Auto Show is an ongoing effort like the Swap My Ride Campaign to get car buyers who defected to foreign makes to take a look at Ford.
Linked Articles
Drivers Size Up Fords (Unknowingly) in New Campaign
New York Times 09/04/2007
Ford Displays a Wreck to Score Safety PointsNew York Times 03/18/2008
Ford in the Indian market.
12/13/2007
Ford to invest $500 million to make small cars in India and turn it into a regional manufacturing hub with sales goal of 200,000 cars for 2010.
Linked Articles
Wall Street Journal 12/13/2007
Ford to Expand in India, Planning a Small Car and an Engine PlantNew York Times 01/08/2008
The dangers of single hit products like Motorola Razr phone and the Ford F-150 truck and Explorer without a full line of new products to transition to
09/14/2007
How Motorola's experience with single hit products like the Razr cell phone compares with Ford's single hits like the F-150 truck and the Ford Explorer. Why this got both into trouble and the lack of new product at both companies during a critical period as competitors moved ahead.
Linked Articles
Motorola to Spin Off Handset Unit, As Icahn Waits
Wall Street Journal 02/01/2008
Detroit Auto Makers Try Some New TricksWall Street Journal 09/14/2007
Friedman of NYT compared Detroit carmakers to "crack dealers."
06/02/2006
With their gasoline rebates and gasoline purchase paid credit cards to buyers of large SUV's, GM and Ford were increasing America's dangerous dependence on imported oil. Contrst that with the vigorous approach of Hyundai to fuel efficiency. And go fast forward to 2009 when Hyundai sees August 2009 sales 47% higher than August 2008 sales, Hyundai being the only large car company to increase sales by end of 2009 in the American market.
Linked Articles
Detroit's No Good, Very Bad May
BusinessWeek 06/02/2006
Hyundai Aims for Efficiency LeadWall Street Journal 09/03/2008
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