LyrArc Article Gist
Motorola considers selling its handset business, or some other arrangement to separate it from its other businesses. It has fallen behind as competitors launched phones with new features and sleeker designs like the iPhone from Apple and Nokia's new line of phones, with a whole set of new features and careful attention to customers future needs, constantly staying ahead of the curve. Motorola has had one shot hits like the recent Razr phone but has not had the management vision, leadership and structure to keep ahead of the changing customer needs and development of new technologies- which together have created new kinds of phones and new designs for different market segments in different countries. The companies successful in such an industry have to have mangement direction, capabilities and drive and speed to keep coming up with new features and combinations of features for different sets of customers in different countries. New technologies mean faster internet access, iPhone type features, exchanging pictures, being able to see internet information on their phones and changes every year or two years. The nature of this industry requires companies to stay ahead of technologies and customers, and have good people on the field who can help you understand the changing markets in each region. This includes designers and technology access, with execution abilities and people to do it who can put it all together, again and again each time the customers needs change and the market takes a new turn. Nokia has in contrast to Motorola stayed ahead of the game. Even if it has missed a step it has regained the momentum quickly, and set up a structure of people that can generate the new phones customers want before other companies. Here Motorola is having a free fall in market share and no product to meet the competition at least not till the end of this year, a long time in this fast paced industry.