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Slimming down marketing and sales at American and European pharmaceutical companies.

10/25/2006

American and European drug companies are slimming down marketing and sales as the old marketing practices are not working, and new strategies are taking their place.

Grouped Articles

Drug Firms Curb Ties to Doctors

Wall Street Journal 12.18.2013

Pfizer's Strategy Takes Shape

Wall Street Journal 01.16.2007

Drug Companies Face Political, Scientific Attacks

Wall Street Journal 01.23.2008

CEO Gambles on a Novartis Makeover

Wall Street Journal 05.20.2008

Drug Industry to Announce Revised Code on Marketing

New York Times 07.10.2008

Novartis Shakes Up Staff

Wall Street Journal 10.21.2008

Drug Makers, Facing Critics, Will Stop Some Ads

Wall Street Journal 12.11.2008

Pfizer Plans to Lay Off Up to 2,400 in Sales

Wall Street Journal 01.17.2009

Drug Firms' Medical Staffs Say What Salespeople Can't

Wall Street Journal 06.26.2009

Drug Makers to Press for Guidance on Web Marketing

Wall Street Journal 11.12.2009

AstraZeneca Sharpens Focus on Drug Ethics

Wall Street Journal 12.23.2009

Using a Pfizer Grant, Courses Aim to Avoid Bias

New York Times 01.11.2010

Drug Manufacturing Jobs Shrink in the West

New York Times 07.06.2010

Drug Reps Soften Their Sales Pitches

Wall Street Journal 01.10.2012

How Glaxo Marketed a Malady to Sell a Drug - WSJ.com

Wall Street Journal 10.25.2006

Abbott to Pay $1.6 Billion

Wall Street Journal 05.08.2012

Cephalon Used Improper Tactics To Sell Drug, Probe Finds - WSJ.com

Wall Street Journal 11.21.2006

Marketing New Antismoking Pill Poses Challenges for Pfizer - WSJ.com

Wall Street Journal 11.22.2006

Pfizer to Cut 20% Of U.S. Sales Force, Signaling End of Era - WSJ.com

Wall Street Journal 11.29.2006

Anemia drug made billions, but at what cost? - The Washington Post

Washington Post 07.20.2012

FDA Cancer Czar Stirs Debate On Agency's Role

Wall Street Journal 03.12.2008

Stronger Warnings on 3 Drugs for Anemia

New York Times 11.09.2007

Amgen's Star Fades Amid Safety Questions

Wall Street Journal 04.10.2007

Lilly Said to Be Near $1.4 Billion U.S. Settlement

New York Times 01.15.2009


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