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American and European drug companies are slimming down marketing and sales as the old marketing practices are not working, and new strategies are taking their place.
Grouped Articles
Drug Firms Curb Ties to Doctors
Wall Street Journal 12.18.2013
Wall Street Journal 01.16.2007
Drug Companies Face Political, Scientific Attacks
Wall Street Journal 01.23.2008
CEO Gambles on a Novartis Makeover
Wall Street Journal 05.20.2008
Drug Industry to Announce Revised Code on Marketing
New York Times 07.10.2008
Wall Street Journal 10.21.2008
Drug Makers, Facing Critics, Will Stop Some Ads
Wall Street Journal 12.11.2008
Pfizer Plans to Lay Off Up to 2,400 in Sales
Wall Street Journal 01.17.2009
Drug Firms' Medical Staffs Say What Salespeople Can't
Wall Street Journal 06.26.2009
Drug Makers to Press for Guidance on Web Marketing
Wall Street Journal 11.12.2009
AstraZeneca Sharpens Focus on Drug Ethics
Wall Street Journal 12.23.2009
Using a Pfizer Grant, Courses Aim to Avoid Bias
New York Times 01.11.2010
Drug Manufacturing Jobs Shrink in the West
New York Times 07.06.2010
Drug Reps Soften Their Sales Pitches
Wall Street Journal 01.10.2012
How Glaxo Marketed a Malady to Sell a Drug - WSJ.com
Wall Street Journal 10.25.2006
Wall Street Journal 05.08.2012
Cephalon Used Improper Tactics To Sell Drug, Probe Finds - WSJ.com
Wall Street Journal 11.21.2006
Marketing New Antismoking Pill Poses Challenges for Pfizer - WSJ.com
Wall Street Journal 11.22.2006
Pfizer to Cut 20% Of U.S. Sales Force, Signaling End of Era - WSJ.com
Wall Street Journal 11.29.2006
Anemia drug made billions, but at what cost? - The Washington Post
Washington Post 07.20.2012
FDA Cancer Czar Stirs Debate On Agency's Role
Wall Street Journal 03.12.2008
Stronger Warnings on 3 Drugs for Anemia
New York Times 11.09.2007
Amgen's Star Fades Amid Safety Questions
Wall Street Journal 04.10.2007
Lilly Said to Be Near $1.4 Billion U.S. Settlement
New York Times 01.15.2009
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