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Drug Makers, Facing Critics, Will Stop Some Ads

Wall Street Journal Original article ›

Keywords:


Slimming down marketing and sales at American and European pharmaceutical companies.

10/25/2006

American and European drug companies are slimming down marketing and sales as the old marketing practices are not working, and new strategies are taking their place.

Grouped Articles

Drug Firms Curb Ties to Doctors

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Pfizer's Strategy Takes Shape

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Drug Companies Face Political, Scientific Attacks

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CEO Gambles on a Novartis Makeover

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Drug Industry to Announce Revised Code on Marketing

New York Times 07/10/2008

Novartis Shakes Up Staff

Wall Street Journal 10/21/2008

Pharmaceutical companies' advertising of drugs to consumers.

08/03/2005

The advertising efforts and budgets of pharmaceutical companies and the risks to consumers of improper advertising.

Grouped Articles

Drug Makers to Police Consumer Campaigns

New York Times 08/03/2005

Glaxo to Weigh Results Of New Diet Pill

Wall Street Journal 10/24/2007

Putting Drug Ads Back In The Bottle

BusinessWeek 08/13/2007

Making a Name for Drugs Without Using Their Names

Wall Street Journal 08/29/2008

Drug Makers, Facing Critics, Will Stop Some Ads

Wall Street Journal 12/11/2008

Drug Firms' Spending on Consumer Ads Fell 8% in '08, a Rare Marketing Pullback

Wall Street Journal 04/16/2009

Pharmaceutical company advertising and questions raised.

08/03/2005

Grouped Articles

Drug Makers to Police Consumer Campaigns

New York Times 08/03/2005

Drug Makers, Facing Critics, Will Stop Some Ads

Wall Street Journal 12/11/2008

Drug Firms' Spending on Consumer Ads Fell 8% in '08, a Rare Marketing Pullback

Wall Street Journal 04/16/2009

Drug Makers to Press for Guidance on Web Marketing

Wall Street Journal 11/12/2009


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