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Marketing New Antismoking Pill Poses Challenges for Pfizer - WSJ.com
Keywords:
Tags: Pharmaceutical,
How the new marketing approach for drug companies and Pfizer in particular is affecting how Pfizer is marketing an anti smoking drug. the approach is measure and careful and mindful of all the difficulties in making it work for patients including the psychological aspects of smoking addiction.
Safety and marketing issues raised about drugs generating large sales for pharmaceutical companies.
10/25/2006
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