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Pfizer to Cut 20% Of U.S. Sales Force, Signaling End of Era - WSJ.com
Keywords:
Tags: Pharmaceutical,
With Pfizer cutting back sales force, the rest of the industry may also cut back to reduce expenses and get more productivity from the sales force.
Changing marketing landscape for Drug Companies
10/02/2006
Controversial practices of some companies, Changes in the marketing strategies and practices of companies like Pfizer.
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Pfizer to Cut 20% Of U.S. Sales Force, Signaling End of Era - WSJ.com
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Financial Ties to Industry Cloud Major Depression Study
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Avandia Concerns Reopen a Wider Debate
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Pfizer marketing overhaul.
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In Drug Mergers, There's One Sure Bet: The Layoffs
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Pfizer-Doctors Web Pact May Get Looks
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Pfizer Plans to Lay Off Up to 2,400 in Sales
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Pfizer Sets $2.3 Billion Settlement
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Drugmaker Pfizer to Pay Record Penalty In Improper-Marketing Case
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Slimming down marketing and sales at American and European pharmaceutical companies.
10/25/2006
American and European drug companies are slimming down marketing and sales as the old marketing practices are not working, and new strategies are taking their place.
Grouped Articles
Drug Firms Curb Ties to Doctors
Wall Street Journal 12/18/2013
Wall Street Journal 01/16/2007
Drug Companies Face Political, Scientific Attacks
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CEO Gambles on a Novartis Makeover
Wall Street Journal 05/20/2008
Drug Industry to Announce Revised Code on Marketing
New York Times 07/10/2008
Wall Street Journal 10/21/2008
Safety and marketing issues raised about drugs generating large sales for pharmaceutical companies.
10/25/2006
Grouped Articles
Drug Firms Curb Ties to Doctors
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Amgen's Star Fades Amid Safety Questions
Wall Street Journal 04/10/2007
Suit Details How J&J Pushed Sales of Procrit
Wall Street Journal 05/10/2007
BusinessWeek 05/21/2007
Sequel for Vioxx Critic: Attack on Diabetes Pill
Wall Street Journal 05/22/2007
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