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Drug Makers to Press for Guidance on Web Marketing

Wall Street Journal Original article ›

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Slimming down marketing and sales at American and European pharmaceutical companies.

10/25/2006

American and European drug companies are slimming down marketing and sales as the old marketing practices are not working, and new strategies are taking their place.

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Drug Firms Curb Ties to Doctors

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Pfizer's Strategy Takes Shape

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Drug Companies Face Political, Scientific Attacks

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CEO Gambles on a Novartis Makeover

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Drug Industry to Announce Revised Code on Marketing

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Novartis Shakes Up Staff

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FDA and the drug safety, production and marketing practices of pharmaceutical companies.

07/01/2005

The increasing controversy surrounding the safety and marketing of many pharmaceutical products and the role of the FDA in ensuring safe use and avoiding risks to users.

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New F.D.A.: Transparence and Flexibility

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FDA Plan Would Aid Drug Makers in Liability Suits

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FDA Moves Toward Harder Line on Suicide Risks

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Baxter Infusion Pumps Are Target of FDA Probe

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Financial Ties to Industry Cloud Major Depression Study

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Avandia Concerns Reopen a Wider Debate

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Pharmaceutical company advertising and questions raised.

08/03/2005

Grouped Articles

Drug Makers to Police Consumer Campaigns

New York Times 08/03/2005

Drug Makers, Facing Critics, Will Stop Some Ads

Wall Street Journal 12/11/2008

Drug Firms' Spending on Consumer Ads Fell 8% in '08, a Rare Marketing Pullback

Wall Street Journal 04/16/2009

Drug Makers to Press for Guidance on Web Marketing

Wall Street Journal 11/12/2009


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