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Taking the Wheel as Toyota Skids
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More details about Akio Toyoda and his father Shoichiro Toyoda. Yoshi Inaba is expected to be akey advisor and Shoichiro will be advising his son, as the idea is to mentor him for the new position while the elder Shoichiro still is in good health. Akio is hands on, and likes to drop in without any publicity, anonymously, to look into how things are going and see for himself. He did this at an Ann Arbor dealership last summer, and has dropped in on Jim Lentz, a senior executive in the Americanoperations in the same way. He is unpretentious and can mix with younger exectutives and talks directly in English. He is expected to be more involved in the global operations of Toyota, to travel widely and introduce diversity into Toyota's executive ranks, which have remained Japan centric all these years for a company that is so global.
Is the U.S. automobile market becoming a maturing market like Japan and Germany?
08/23/2007
Are the fundamentals of the American market shifting and is the American market a maturing market like Japan and Germany. Did the carmakers create a bubble of their own in sales so that 17 million is a way way inflated number, inflated by incentives and sales to rental fleets, way beyond what the American market even with its better demographics can sustain?
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The grandson of founder Kiichiro Toyoda takes charge after the global economic crisis of 2008-2009. Toyota enters a new period with different priorities.
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Akio Toyoda becomes CEO of Toyota in 2009, with the support of Shoichiro Toyoda, his father. He spent some years in the American operations, has overseas experience, and got his MBA from Babson College in Massachusetts. Because of tis he brings an outward looking approach to Toyota. By August 2009 about 40% of the senior management hat Toyota had retired or moved to new positions. Toyota suffered a loss of $819 million in the 2nd quarter 2009 with net sales revenue down sharply by 38% over prior year's same quarter. In the last years of the previous CEO Watanabe, Shoichiro had expressed concerns about the complacency at the company. See the links to this including Shoichiro's concern for higher costs, lower quality, and complacency in management.
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Yoshimi Inaba, is put in charge of the American operations by Akio Toyoda. Like Akio Yoshimi has overseas experience and an American MBA.
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