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Toyota, Needing Change, Taps a Scion to Lead

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Shoichiro Toyoda's son Akio takes over as new CEO of Toyota. He got the MBA degree from Babson College in Massachusetts and joined the company at 27. Initially Shoichiro was opposed to Akio joining the company. Even today with the Toyoda family owning only 2% of company shares there is a faction that supports Akio and a faction that dislikes the founding family's involvement in running the company. So the job has not been an easy one for Akio. At one point Akio admitted himself into a hospital early in his career after friction with one of his bosses. Things settled down after that and eventually Akio headed the China operations, where he engineered the merger of Tinajin with FAW to give Toyota a more capable partner to expand in China. And to get Akio to take on the new role, the elders at Toyota like his father and others had to ask Fujio Cho to stay on as chairman, even though he has a back ailment that made him keen on resigning. Current CEO Watanabe will become vice chairman and help Cho with his duties. The idea may be to have more experienced people at the top as Akio takes over and makes changes to the conservative culture and bureaucratic ways of Toyota. This eases the transition especially if there are people who are wary of the founding family and Akio's more direct and bolder style of management.

Toyota under Akio Toyoda, Shoichiro Toyoda's son, and grandson of the founder Kiichiro Toyoda.

05/12/2005

Akio Toyoda becomes CEO of Toyota in 2009, with the support of Shoichiro Toyoda, his father. He spent some years in the American operations, has overseas experience, and got his MBA from Babson College in Massachusetts. Because of tis he brings an outward looking approach to Toyota. By August 2009 about 40% of the senior management hat Toyota had retired or moved to new positions. Toyota suffered a loss of $819 million in the 2nd quarter 2009 with net sales revenue down sharply by 38% over prior year's same quarter. In the last years of the previous CEO Watanabe, Shoichiro had expressed concerns about the complacency at the company. See the links to this including Shoichiro's concern for higher costs, lower quality, and complacency in management.

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