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Putting Drug Ads Back In The Bottle

BusinessWeek Original article ›

Keywords:


Pharmaceutical companies' advertising of drugs to consumers.

08/03/2005

The advertising efforts and budgets of pharmaceutical companies and the risks to consumers of improper advertising.

Grouped Articles

Drug Makers to Police Consumer Campaigns

New York Times 08/03/2005

Glaxo to Weigh Results Of New Diet Pill

Wall Street Journal 10/24/2007

Putting Drug Ads Back In The Bottle

BusinessWeek 08/13/2007

Making a Name for Drugs Without Using Their Names

Wall Street Journal 08/29/2008

Drug Makers, Facing Critics, Will Stop Some Ads

Wall Street Journal 12/11/2008

Drug Firms' Spending on Consumer Ads Fell 8% in '08, a Rare Marketing Pullback

Wall Street Journal 04/16/2009


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