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Donald Trump’s Campaign Blueprint: His Own Book
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Tags: Current Focus, United States,
The WSJ's Monica Langley provides insights into Donald Trump's campaign strategies, some of them right out of his book "The Art of the Deal." His target voter is from a think big strategy to get voters across a broad spectrum using the slogan "Make America Great Again," with a knack of tapping into a deep well of voter frustration with the political establishment. How to get attention in the media is the next step Trump tackled by using social media to the fullest - using Twitter often, making statements that attract attention such as the ones on China, Mexico, Senator McCain and Muslims that tap into failure of political correctness to address voter frustration on trade and jobs, immigration and terrorism. The Trump campaign has 14 million followers on Twitter, and 50 million "engagement" accounts on Facebook- that cost very little. Social media is to Trump in 2016 what community networking on the PC dashboard was to Obama in 2008. As the WSJ pointed out in an editorial, the splitting of the Republican vote among many candidates, and the failure of candidates to grasp the nature of the unconventional campaign waged by Trump- descending into attacks based on target groups of voters on every candidate except Trump- created the opportunity Trump has grasped with his knack for improvising along the way. Commonsense campaigning without sophisticated strategies, improvising often along the way, using the available medium of social media at little cost to get the message and slogan across, helped Trump make the deal with voters to upset the political establishment. The Sanders campaign is also based on careful repetition of the same slogan and facts about inequality and lobbyists, over and over again, offering strong action on health care and college tution just as Trump offers strong action on China trade, immigration with the idea of the wall, and barring entry of Muslims for terrorism till "we figure out what's happening." The difference being that Trump thinks big and targets the entire electorate of his party's voters in the primaries from the beginning, and a broad based campaign on many issues. Underestimating your opponent carries many risks in politics, never more so than when you are out of touch or not listening to voter frustration, and fail to speak up to it.
Donald Trump and the Republican Party
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Wall Street Journal 12/12/2015
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Donald Trump’s Plan on Muslims Is Opposed by Most Americans; GOP Is Split, WSJ/NBC Poll Finds
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Fear of Terrorism Lifts Donald Trump in New York Times/CBS Poll
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Behind Donald Trump’s Attack Strategy
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Donald Trump’s Campaign Blueprint: His Own Book
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The Two Parties Aren’t Crazy, Just Changed
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Donald Trump’s Plan on Muslims Is Opposed by Most Americans; GOP Is Split, WSJ/NBC Poll Finds
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Donald Trump's campaign strategies and the effects of globalization and free trade marginalizing vulnerable less educated workers
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Here’s what a conservative policy agenda should look like in the Trump era - The Washington Post
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Jeb Bush attacks Donald Trump, calls him a long-term Democrat - The Washington Post
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New York Times 08/25/2015
Views on Donald Trump and his campaign as U.S. presidential candidate in 2016
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Wall Street Journal 01/27/2016
Donald Trump’s surprisingly un-Trump Iowa concession speech - The Washington Post
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Democratic Fictions About the GOP and Trump
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The Donald Trump Style book- improvising what you say and being strategic, saying what is on everybody's minds but others don't say it
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The conservative, cautious, and plodding nature of politicians works in favor of Donald Trump in the early U.S. Republican primaries. Trump style is to say what is on people's minds at the time, but rivals fail to say it, and yet make points strategically. Here Monica Langley of the WSJ describes the Trump style and the controversy it is generating in early 2016.
Grouped Articles
Behind Donald Trump’s Attack Strategy
Wall Street Journal 01/25/2016
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What His Believers See in Donald Trump
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New York Times 04/11/2016
The Donald Trump campaign for U.S. president in 2016- strategies from "The Art of the Deal"
02/25/2016
Thinking big embracing the entire electorate, using social media to the fullest, improvising often based on voter sentiment, commonsense approaches, worked for Trump in the Republican primaries in 2016. The failure of the other candidates to address issues of voter frustration, and splitting of the vote with many candidates, created the opportunity for Trump to succeed with his unconventional campaigning style coupled with a careful attention to what troubled voters.
Linked Articles
Donald Trump’s Campaign Blueprint: His Own Book
Wall Street Journal 03/03/2016
Wall Street Journal 02/25/2016
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