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Thinking big embracing the entire electorate, using social media to the fullest, improvising often based on voter sentiment, commonsense approaches, worked for Trump in the Republican primaries in 2016. The failure of the other candidates to address issues of voter frustration, and splitting of the vote with many candidates, created the opportunity for Trump to succeed with his unconventional campaigning style coupled with a careful attention to what troubled voters.
Donald Trump’s Campaign Blueprint: His Own Book
Wall Street Journal 03/03/2016
Wall Street Journal 02/25/2016
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