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IBM’s Design-Centered Strategy to Set Free the Squares
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IBM's acqusiition of Lombardi Software founded by Phil Gilbert is intended to bring a design-thinking focus as part of the culture change at IBM. The move is an effort to develop speed at IBM as it shifts to faster growing new businesses such as data analytics and cloud computing. As the ways companies that buy IBM products change their manner of operating with decisions on using IBM products made in many departments and away from IT departments, IBM sees the need to change. Speed also offers a way to tackle the shift to new product technologies, which involves a transition period and falling total revenues.
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As IBM makes a transition to faster growing fields such as cloud computing and data analytics, it opens new opportunities just as revenues decline. During this period IBM's CEO Rometty sees speed as essential to tackle the transition. One approach to improving speed is to introduce design-thinking approach to the company. The acquisition of Lombardi Software founded by Phil Gilbert is part of this strategy. Rometty is expanding the design thinking software company by hiring 1000 design professionals, some from schools such as Stanford's graduate design school. Some of the design professionals will be integrated into teams at IBM.
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