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A crisis in the 1990's with declining demand for mainframe computers resulted in the decision to move into business solutions, software and service as a separate product from mainframes. The move into cloud computing continues this trend. IBM has accomplished this with acquisitions, with internal shift of focus, and an increasingly globalized workforce.
Grouped Articles
Wall Street Journal 04/19/2013
IBM Pumps Up in Cloud Computing by Buying SoftLayer
Wall Street Journal 06/05/2013
'Cloud Computing': What Exactly Is It, Anyway?
Wall Street Journal 02/08/2010
BusinessWeek 04/22/2010
I.B.M. Rides Global Focus on Services to Deliver a 12% Increase in Profit
New York Times 10/18/2010
IBM Struggles to Turn Watson Computer Into Big Business
Wall Street Journal 01/08/2014
Grouped Articles
Wall Street Journal 04/19/2013
IBM Finds Itself Singing the Growth Blues
Wall Street Journal 04/19/2013
I.B.M. Shares Fall After Earnings Miss Estimates
New York Times 04/18/2013
Wall Street Journal 04/23/2013
IBM Pumps Up in Cloud Computing by Buying SoftLayer
Wall Street Journal 06/05/2013
IBM Shakes Up Growth Markets Unit
Wall Street Journal 10/18/2013
IBM will compete with Amazon and Salesforce in cloud services for mid-sized business.
Grouped Articles
IBM Pumps Up in Cloud Computing by Buying SoftLayer
Wall Street Journal 06/05/2013
'Cloud Computing': What Exactly Is It, Anyway?
Wall Street Journal 02/08/2010
Amazon's Push to the Cloud Adds to Server-Market Woes
Wall Street Journal 08/28/2013
IBM Struggles to Turn Watson Computer Into Big Business
Wall Street Journal 01/08/2014
IBM Adds Centers In Cloud Strategy
Wall Street Journal 01/17/2014
IBM Plans Big Spending For the Clud
New York Times 01/16/2014
Grouped Articles
IBM Adds Centers In Cloud Strategy
Wall Street Journal 01/17/2014
IBM Plans Big Spending For the Clud
New York Times 01/16/2014
A Price War Erupts in Cloud Services
Wall Street Journal 04/16/2014
Cloud Investing Beyond Amazon, Google and Microsoft
Wall Street Journal 04/16/2014
The Truth Hidden by IBM's Buybacks
New York Times 10/20/2014
Behind Ginni Rometty’s Plan to Reboot IBM
Wall Street Journal 04/21/2015
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