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Brooks led the team of engineers developing the IBM System/360 mainframe which gave IBM a dominant position in computers. His insights into running design and development teams are critical to software companies as they develop new products.
Grouped Articles
BusinessWeek 04/22/2010
Grouped Articles
BusinessWeek 04/22/2010
IBM Struggles to Turn Watson Computer Into Big Business
Wall Street Journal 01/08/2014
Economist 01/14/2014
Building the âWatsonâ Team of Scientists
New York Times 01/07/2012
I.B.M. Inch Closer on Quantum Computer
New York Times 02/28/2012
IBM: A Billion People to Use Watson by 2018
WSJ 10/26/2016
Grouped Articles
Wall Street Journal 04/19/2013
BusinessWeek 04/22/2010
IBM Struggles to Turn Watson Computer Into Big Business
Wall Street Journal 01/08/2014
IBM: How It Can Make Its Big Sale
Wall Street Journal 02/19/2016
I.B.M.: Big Data, Bigger Patterns
New York Times 02/15/2012
Hardware Sales Are Drag for IBM
Wall Street Journal 04/18/2012
Grouped Articles
Microsoft's Failure to Launch Is No Joke
Wall Street Journal 04/17/2013
Microsoft Concedes Windows 8 Misses Expectations
Wall Street Journal 05/08/2013
Solid Sales, but Growing Grumbles, for Windows 8
New York Times 05/07/2013
Microsoft Aims to Lure More Users to Windows
Wall Street Journal 06/06/2013
BusinessWeek 04/22/2010
Microsoft Opens a Window Into a New Era
Wall Street Journal 01/22/2015
The effort includes use of Bing as search engine instead of Google for Siri. The new Mac operating system for computers will be called Mavericks.
Grouped Articles
Wall Street Journal 06/11/2013
Apple's Siri Boots Google for Bing as Search Engine
Wall Street Journal 06/10/2013
Apple's Good Looks Get It Only So Far
Wall Street Journal 06/11/2013
Apple's Rising Star: Craig Federighi
Wall Street Journal 06/12/2013
Huawei Set to Launch New Smartphone
Wall Street Journal 06/18/2013
BusinessWeek 04/22/2010
The acquisition of Metaweb and development of semantic search to improve its search engine's capabilities.
Grouped Articles
BusinessWeek 04/22/2010
Google Alters Search to Handle More Complex Queries
New York Times 09/26/2013
Wall Street Journal 03/15/2012
Take Google to Court, Staff Report Urged F.T.C.
New York Times 03/19/2015
As Web Search Goes Mobile, Competitors Chip at Googleâs Lead
New York Times 04/03/2013
Grouped Articles
BusinessWeek 04/22/2010
Amit Singh of Google for Work: A Respectful Clash of Ideas
New York Times 01/22/2016
Google's Algorithms for Talent
Wall Street Journal 07/04/2012
Google Management Award Winner Learns How to Keep a Team Together
Wall Street Journal 07/04/2012
More B-Schools Choose Women as Deans
Wall Street Journal 08/01/2012
Karen May of Google, on Conquering Fears of Giving Feedback
New York Times 12/29/2012
Grouped Articles
BusinessWeek 04/22/2010
Google Profit Up 36% as Paid Clicks Swell
Wall Street Journal 10/18/2013
Google's Eric Schmidt Talks to Charlie Rose
BusinessWeek 09/23/2010
Google Unveils Ambitious Android Expansion at I/O Conference
New York Times 06/25/2014
With Promotion, Sundar Pichai Becomes Google's Product Chief
New York Times 10/25/2014
Google’s Android Begins to Top Out
Wall Street Journal 11/03/2014
Grouped Articles
Samsung Presses Ahead on Android
Wall Street Journal 09/02/2011
BusinessWeek 04/22/2010
Samsung Pursues Developers, Seeking Orbit of Apps
Wall Street Journal 10/28/2013
New York Times 12/14/2013
Samsung Looks to Software and Services
Wall Street Journal 02/19/2014
Samsung Moves to Boost Software
Wall Street Journal 09/21/2011
A crisis in the 1990's with declining demand for mainframe computers resulted in the decision to move into business solutions, software and service as a separate product from mainframes. The move into cloud computing continues this trend. IBM has accomplished this with acquisitions, with internal shift of focus, and an increasingly globalized workforce.
Grouped Articles
Wall Street Journal 04/19/2013
IBM Pumps Up in Cloud Computing by Buying SoftLayer
Wall Street Journal 06/05/2013
'Cloud Computing': What Exactly Is It, Anyway?
Wall Street Journal 02/08/2010
BusinessWeek 04/22/2010
I.B.M. Rides Global Focus on Services to Deliver a 12% Increase in Profit
New York Times 10/18/2010
IBM Struggles to Turn Watson Computer Into Big Business
Wall Street Journal 01/08/2014
An engineers insight and a redesign of an existing invention. The journey from invention to universal use of the bar code on products.
Grouped Articles
BusinessWeek 04/22/2010
Who Made That Universal Product Code?
New York Times 01/04/2013
The technological developments include precise translation into different languages, search engines and software that gives you the information you are looking for,
Grouped Articles
BusinessWeek 04/22/2010
IBM’s Design-Centered Strategy to Set Free the Squares
New York Times 11/14/2015
Behind I.B.M.'s Big Predictions
New York Times 12/26/2011
For Start-Ups, Sorting the Data Cloud Is the Next Big Thing
New York Times 12/25/2011
Rules for the New Ways of Watching - David Carr
New York Times 12/24/2011
New York Times 01/03/2012
Grouped Articles
Microsoft Aims to Lure More Users to Windows
Wall Street Journal 06/06/2013
Microsoft Earnings: Another Big Miss
Wall Street Journal 07/19/2013
BusinessWeek 04/22/2010
Microsoft Unveils Office Software for iPad
Wall Street Journal 03/28/2014
Microsoft Opens a Window Into a New Era
Wall Street Journal 01/22/2015
Microsoft at middle age: Opening Windows
Economist 04/05/2015
Grouped Articles
Economist 02/25/2010
BusinessWeek 04/22/2010
Motorola's employees in Libertyville, Illinois with a focus on hardware manufacturing and quality have a different mindset than Google's internet software engineers based in Mountain View, California. The problems in integrating the two cultures. Dictating on the part of Google engineers might not sit well with long time Motorola engineers, says one Motorola employee. Google also needs to understand manufacturing and working with the distribution side of the business, skills it sorely lacks.
Grouped Articles
BusinessWeek 04/22/2010
The Moto X From Google, iPhoneâs Latest Challenger
New York Times 08/06/2013
Wall Street Journal 06/18/2010
After Big Bet, Google to Sell Motorola Unit
New York Times 01/29/2014
Google Gets While the Going is Good
Wall Street Journal 01/30/2014
Wall Street Journal 08/17/2011
Grouped Articles
BusinessWeek 04/22/2010
Apple’s Jobs Declared ‘Holy War’ Over Android
Wall Street Journal 04/02/2014
Email from Steve Jobs Hints at How Apple Ticks
New York Times 04/07/2014
Google Unveils Ambitious Android Expansion at I/O Conference
New York Times 06/25/2014
Google’s Android Begins to Top Out
Wall Street Journal 11/03/2014
Alphabet’s Google to Fold Chrome Operating System Into Android
Wall Street Journal 10/30/2015
A shift by Federighi and Cook to a consensus style from the confrontational style of Steve Jobs. Cook, Federighi and design chief Jonathan Ive are the three executives driving a changing Apple in 2013-2014, as it faces challenges from Google and Samsung.
Grouped Articles
Apple's Rising Star: Craig Federighi
Wall Street Journal 06/12/2013
Steve Jobs: The Beginning, 1955-1985
BusinessWeek 10/06/2011
Steve Jobs: The Wilderness, 1985-1997
BusinessWeek 10/06/2011
Steve Jobs: The Return, 1997-2011
BusinessWeek 10/06/2011
Steve Jobs Defended His Work With a Barbed Tongue
New York Times 10/06/2011
Wall Street Journal 10/06/2011
We took a different way to help millions around the world build educated informed mindsets that affects and shapes their lives. For a future that is open, global and digital, with everyone having access to high quality information. We believe in the renewal of America, renewal of Europe, the renewal of India, the rest of Asia, Latin America and Africa. The renewal of our supply chains, health, education, infrastructure, as we rebuild our countries after the pandemic. Literacy and knowledge we believe cannot thrive and grow in a world of web bots, web crawlers, or AI. This requires human curiosity, human learning, and human imagination. We take as inspiration the saying- “One has to be free, and as broad as sky. One has to have a mind that is crystal clear, only then can truth shine in it.” Every contribution whether big or small is precious- in this crisis and ahead.
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