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Sony and Panasonic to Ally On Technology for Big TVs

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Sony and Panasonic will jointly develop mass production methods for organic light emitting diode display, or OLED, by 2013. The two companies are also cosidering an alliance to mass manufacture OLED television sets under their brand names. One option is to work with a low cost Asian manufacturers such as AU Optronics of Taiwan. Samsung and LG Electronics are planning to introduce 55 inch OLED television sets in 2012, with the sets costing about $9000. The challenge for the manufacturers is to bring down the cost of manufacturing. Sony is a leader in this technology, having developed the first 11 inch OLED set in 2007.

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