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News Websites Proliferate, Stretching Thin Ad Dollars
Keywords:
Lower digital traffic for online news sites with new entrants and programmatic adbuying
04/13/2009
New entrants with Comcast Re/Code using Walter Mossberg and a news site by Ezra Klein, a Yahoo tech news site, Vice media video site, join a crowded field of Vox Media, Business Insider, Gawker, Buzz Feed and the Huffington Post. Ad dollars spread thin and programmatic buying in which advertisers bid for space on the internet have reduced ad costs by 40-70%.
Grouped Articles
News Websites Proliferate, Stretching Thin Ad Dollars
Wall Street Journal 01/28/2014
Vox Takes Melding of Journalism and Technology to a New Level
New York Times 04/06/2014
Papers Try to Get Out of a Box
New York Times 04/13/2009
Vox Media Valued at Nearly $400 Million After Investment
New York Times 11/30/2014
NBCUniversal Invests $200 Million in Vox Media
New York Times 08/12/2015
Yahoo: Be Careful Playing in Traffic
Wall Street Journal 12/07/2015
Boston Consulting Group survey of 5000 users shows only 48% of Americans would pay for online news content.
11/16/2009
Americans would pay about $3 amonth for access to news content online, and more if their is access to multiple papers, according to survey by BCG.
Grouped Articles
News Websites Proliferate, Stretching Thin Ad Dollars
Wall Street Journal 01/28/2014
About Half in U.S. Would Pay for Online News, Study Finds
New York Times 11/16/2009
Washington Post shutters last U.S. bureaus
Washington Post 11/25/2009
Study Finds That Papers Lead in Providing New Information
New York Times 01/11/2010
CNN Plans to Offer Subscriptions for Digital News Next Year
WSJ 11/03/2017
Growing number of online news sites in the U.S. for tech, media and general news- 2010-2015
04/01/2009
The premise for growing entrants in online news sites with special focus on tech, media and politics is the idea that the main newspapers have failed to link up with younger people. The other idea behind this is the prospect of internet sites making it with the sale of the Huffington Post for $415 million to AOL.
Grouped Articles
News Websites Proliferate, Stretching Thin Ad Dollars
Wall Street Journal 01/28/2014
Seven Reasons For Optimism About the News Business
Wall Street Journal 03/26/2014
New York Times Company Sells Boston Globe
New York Times 08/03/2013
Sun-Times Files for Bankruptcy
New York Times 04/01/2009
Papers Try to Get Out of a Box
New York Times 04/13/2009
CNN Plans to Offer Subscriptions for Digital News Next Year
WSJ 11/03/2017
Newspaper digital online advertising revenues.
01/15/2009
Grouped Articles
News Websites Proliferate, Stretching Thin Ad Dollars
Wall Street Journal 01/28/2014
Papers Try to Get Out of a Box
New York Times 04/13/2009
Mobile Readers Abound; the Ads, Not So Much--news digest
Wall Street Journal 08/24/2015
Mixed Ad Message From Newspapers
Wall Street Journal 07/29/2010
Hits and Misses From Madison Avenue
Wall Street Journal 12/23/2010
Pew Study Finds Ads on News Web Sites Are Missing Users
New York Times 02/13/2012
Content originality on online news sites in the U.S.
01/11/2010
The repetitive nature of informaion on online web news sites with most of the original content coming from older print media.
Grouped Articles
New York Times 11/03/2013
News Websites Proliferate, Stretching Thin Ad Dollars
Wall Street Journal 01/28/2014
Seven Reasons For Optimism About the News Business
Wall Street Journal 03/26/2014
Study Finds That Papers Lead in Providing New Information
New York Times 01/11/2010
CNN Plans to Offer Subscriptions for Digital News Next Year
WSJ 11/03/2017
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