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Lower digital traffic for online news sites with new entrants and programmatic adbuying
04/13/2009
New entrants with Comcast Re/Code using Walter Mossberg and a news site by Ezra Klein, a Yahoo tech news site, Vice media video site, join a crowded field of Vox Media, Business Insider, Gawker, Buzz Feed and the Huffington Post. Ad dollars spread thin and programmatic buying in which advertisers bid for space on the internet have reduced ad costs by 40-70%.
Grouped Articles
News Websites Proliferate, Stretching Thin Ad Dollars
Wall Street Journal 01.28.2014
Vox Takes Melding of Journalism and Technology to a New Level
New York Times 04.06.2014
Papers Try to Get Out of a Box
New York Times 04.13.2009
Vox Media Valued at Nearly $400 Million After Investment
New York Times 11.30.2014
NBCUniversal Invests $200 Million in Vox Media
New York Times 08.12.2015
Yahoo: Be Careful Playing in Traffic
Wall Street Journal 12.07.2015
Google Joins Race to Speed Up Mobile Delivery of News Articles
New York Times 02.24.2016
For News Outlets Squeezed From the Middle, It’s Bend or Bust
New York Times 04.17.2016
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