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About Half in U.S. Would Pay for Online News, Study Finds
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A survey by Boston Consulting Group of 5000 users of online news content shows that only 48% of Americans are willing to pay to read news content online. They are willing to pay about $3 per month for access to online news content. This is much smaller than European countries presumably because of the acess to so much news content free online in the USA. The study was done by Mr Rose and Dominic Field, head of the media practice at BCG. News content is so fragmented in the USA, say the authors, that its still possible to find free content if some papers charge. Interestingly Americans were more likely to pay for sites that offered access to online news content for multiple papers. The most avid news readers are the ones most lik,ely to pay.The study concludes that charging for online access won't increase revenue that much but because the cost of reaching internet readers is very low, it has potential for significantly higher profits. Other countries surveyed are Germany, France, Spain, Norway and Finland.
Boston Consulting Group survey of 5000 users shows only 48% of Americans would pay for online news content.
11/16/2009
Americans would pay about $3 amonth for access to news content online, and more if their is access to multiple papers, according to survey by BCG.
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