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Nissan Plans Electric Car in U.S. by ’10

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Ghosn of Renault-Nissan used to be a skeptic about electric cars. Now he is on board. Nissan plans to sell an electric car in the US and Japn by 2010. It will be only hundreds of vehicles at first so it will take more time to take it to mass market, but the goal is to go for mass market. By 2012 Nissan will plan for a lineup of electric vehicles, so it will extend beyond small cars to small minivans and small commercial vehicles and small crossovers. 100% electric cars also are described as zero emission vehicles. But Nissan won't be the only company doing this. Mercedes is moving "very fast" in the direction of emission free vehicles, see the the interview with Daimler's Zetsche. Mitsubishi Motors and Fuji Heavy Industries are testing versions of electric cars. And GM plans to introduce the Chevy Volt in 2010. Toyota plans to have a plug in hybrid about this time. Mercedes will be the first to bring a lithium oin battery in its S400 coming out later this year which will be a hybrid. It is the cooling of lithium ion batteries that has been a major hurdle to development of electric cars and Daimler's Zetsche says they have solved this problem, have 24 patents, and developed a cooling system that works inside the car. Nissan has an electric car project that it is working on with California based Project better Place to produce electric cars for the Israeli and Danish markets. Ghosn has grasped the idea that the market is signalling a major and irreversible change towards smaller emissions and regulators are way behind on this curve. He says that if one is to sensibly participate in the growth of emerging markets which Nissan is doing in North Africa and India and Eastern Europe then one has to think in terms of sustainability and lower emissions, as putting tens of millions of more cars on the road around the world can damage the environment. And the only way this can be done to meet the aspirations of people in emerging markets is to lower emissions and to set this as the overriding goal. One gets the same sense from the Germans, see Zetsche, Daimler.

Electric car development

10/18/2006

Thecompetition to develop a plug in electric car that can get something near 200 miles on a single charge, and run on electricity alone for that long. And to do this at a price in the low twenties, that would make it attractive even with lower gasoline prices

Grouped Articles

Not Coming Soon to a Lot Near You: Chinese Cars

New York Times 10/18/2006

GM Hopes Engine of Future Sells Cars Now - WSJ.com

Wall Street Journal 11/29/2006

Shifting Gears, GM Now Sees Green

Wall Street Journal 05/29/2007

G.M.’s Mr. Horsepower Has an Electric Conversion

New York Times 05/19/2007

G.M.’s Electric Dream Awaits Reality

New York Times 10/24/2007

Toyota's Cautious Green Strategy

Wall Street Journal 10/23/2007


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