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In China, Hybrids Are Tough Sell
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Because of government duties on imported car parts and higher production costs and lack of competition Toyota's hybrid Prius costs $40,000 and Honda's Civic hybrid costs $38,000 in China. The same hybrid costs $21,000 in the USA. a huge difference in price. So Toyota only sold only 414 hybrid Prius cars out of 5.2 million sold in 2007. At these prices buyers can afford a more expensive car or SUV. So the hybrids are coming in on cars like the Buick LaCrosse. In China hybrid owners are status conscious and expect a bigger and better equiped car so there is a cultural difference at work here.
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In China, Hybrids Are Tough Sell
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Toyota Prius hybrid- hard sell in India and China
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The Prius is priced around $22,000 in Japan and the U.S. In India and China it costs around $40,000 with import duties. This makes it a hard sell where pollution is a major problem.
Linked Articles
In India, 'Green Cars' Look Like a Hard Sell
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In China, Hybrids Are Tough Sell
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