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Nokia's Bad Call on Smartphones
Keywords:
Nokia's failure to build the smartphone before Apple and other competitors. This comes after investment in R&D by Nokia exceeded that of Apple and Google in the last decade. The focus was on pure R&D as opposed to building products using new technologies and staying ahead of the curve.
Nokia's failure to turn a huge investment in R&D into a smartphone before competitors
01/24/2008
Nokia's investment in R&D over the last decade exceeds that of Apple and Google. Yet the company blundered into a failure to invest this money effectively to stay ahead in new products like the smartphone that would eventually take over the market. At critical junctures Nokia decided to focus on ite existing strengths and not prepare for changing technologies that would upend the marketplace. Organizational dysfunction and slow decisionmaking compounded the process. Too much of the emphasis was on pure R&D without a focus on new exciting products with newer technologies.
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Linked Articles
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