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Nokia's investment in R&D over the last decade exceeds that of Apple and Google. Yet the company blundered into a failure to invest this money effectively to stay ahead in new products like the smartphone that would eventually take over the market. At critical junctures Nokia decided to focus on ite existing strengths and not prepare for changing technologies that would upend the marketplace. Organizational dysfunction and slow decisionmaking compounded the process. Too much of the emphasis was on pure R&D without a focus on new exciting products with newer technologies.
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