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Getting to Green
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Carmakers around the world are finally getting it. Customers want vehicles that deliver better mileage and lower emissions and are environmentally friendly. And their is now a race among the automakers to see who can get there first. After the sea change at the Frankfurt Auto Show, the same is expected t happen at the Tokyo Auto Show thats coming up with a large numbert of new technologies, hybrids and environment friendly vehicles on display there. Lawrence Burns, V.P for R&D and Strategic Planning at GM points to this new DNA for the automobile. Maynard says GM plans to introduce a new hybrid version of its lineup every 3 months for the next 4 years, 16 in all. Mullaly of Ford and Juim Press at Chrysler are committed to pushing forward. And Toyota is beginning its development of a vehicle that would compete with GM's Volt which would run on electricity.
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Toyota's strategies in the hybrid, electric, and high fuel efficiency automobile market.
05/18/2005
Toyota's strategy is to license its technology for hybrids, and it has meticulouslp filed patents for moore than 2000 components in the Prius hybrid.
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Toyota Bets on Upgraded Prius to Bolster Global Sales
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With Gas Prices Less of a Worry, Buyers Pass Hybrid Cars By
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Toyota Says It Plans Eventually to Offer an All-Hybrid Fleet
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At Frankfurt Auto Show, a Reluctant Embrace of Hybrids
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