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Latest Concept for Car Makers: Being All Things to All Customers

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Cars that will be seen at the Frankfurt auto show show the direction the industry is taking. Fuel saving technologies, hybrid engines for cars by BMW and Porsche better know for gas guzzling high performance engines. With environmental consciousness high in Europe the pressures to reduce auto emissions are building up in Germany and the rest of the EU. BMW will show concept car that has the higher ride of a sport utility and the hybrid engine running on gasoline and electricity. BMW is trying to change its image to become more in line with the environmental friendly that the German public requires. Mercedes Benz will show its new fuel saving technology and Prorsche will show a hybrid version of its Cayenne SUV. The other focus in Europe on coming up with smaller cars for sale in Asia and elsewhere, and for light driving in Europe. VW is coming up with a city car concept that cand be sold in Asia and also in Europe, it has a rear engine similiar to the VW Beetle and would come in different body styles that can be built for regional preferences but built off a single platform which is cost efficent to turn out.

Reduced Auto Emissions and Fuel Efficiency Takes Top Priority in Europe

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The environmental consciousness is high in Europe and the pressure to reduce auto emissions is building up in Europe. How are the automakers in Germany reacting, how are they shifting new models and manufacturing plants to build according to what the German public wants to see and the public in the rest of the EU wants to see.

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