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Green Diesel? Mercedes Takes on Japan

BusinessWeek

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Mercedes plans to introduce its Green Diesels in Japan. The penetration of diesel automobiles is expected to go up to 11%. This is well above the high of 6% achieved in the nineties, which later slipped becuase of strict emissions regulations and the perception that diesels were dirty with poor engine performance. German diesel technology has improved to the point where the performance and emissions have improved significantly. The quality of diesel fuel in Japan has improved and the new cleaner diesels provide an attractive option to Japanese car buyers.

Reduced Auto Emissions and Fuel Efficiency Takes Top Priority in Europe

04/03/2006

The environmental consciousness is high in Europe and the pressure to reduce auto emissions is building up in Europe. How are the automakers in Germany reacting, how are they shifting new models and manufacturing plants to build according to what the German public wants to see and the public in the rest of the EU wants to see.

Grouped Articles

Green Diesel? Mercedes Takes on Japan

BusinessWeek 04/03/2006

BMW Opens Door to Tech Alliances

Wall Street Journal 08/31/2007

German Regulator Roils Auto-Emissions Debate

Wall Street Journal 08/23/2007

Latest Concept for Car Makers: Being All Things to All Customers

Wall Street Journal 09/08/2007

American Energy Policy, Asleep at the Spigot

New York Times 07/06/2008

Cars shrink under pressure from government and consumers.

Detroit News 01/09/2010


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