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Microsoft Opens a Window Into a New Era
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This exceptional account by WSJ's Shira Ovide on Microsoft Windows 10 looks at ways CEO Satya Nadella is changing Microsoft's culture and old way of doing business. Microsoft is changing its culture and strategy of charging for all its products. It will let businesses and individual buyers upgrade for free to the new Windows 10 product. This means $500 million less in sales revenues in 2015, but opens up new oppoortunities in sale of add-on apps and services on more devices, such as health sensors and smartphones. The failure to penetrate the smartphone business- with a meager 3% penetration for Windows in smartphones - is a problem facing Microsoft as it competes with Apple, Google and other companies. Terry Myerson describing the thinking behind this change at Microsoft puts it in a cultural perspective, saying that it should result in a more engaged user base. There is a sense that the space Microsoft is in stretches way beyond PC's to all the new computing devices now in place, including smartphones and other devices, with Windows taking up only 15% of these devices. Founder Bill Gates calls this "exciting" and is excited to see the reaction in the market.
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Microsoft Can't Keep Up in a Mobile World
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Microsoft Cuts Price of Surface RT Tablet by Up to 30%
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Microsoft Earnings: Another Big Miss
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Microsoft's Expansion of Surface Lineup May Be Ill Timed
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Microsoft's Surface Tablet
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Microsoft's Failure to Launch Is No Joke
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Microsoft Cuts Price of Surface RT Tablet by Up to 30%
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Microsoft Earnings: Another Big Miss
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Microsoft's Expansion of Surface Lineup May Be Ill Timed
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Microsoft Windows 10 in 2015
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Microsoft Opens a Window Into a New Era
Wall Street Journal 01/22/2015
Windows 10 Signifies Microsoft’s Shift in Strategy
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Microsoft’s Free Windows Squeezes New PC Sales
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Overheard: Clouding Microsoft’s Windows Profit Machine
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Microsoft strategies for Windows 8 software
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Microsoft Aims to Lure More Users to Windows
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Microsoft Earnings: Another Big Miss
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Microsoft CEO Nadella Hints at Organizational Changes
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Microsoft's Profit Takes Hit on Nokia
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Microsoft Bucks Trend as Sales Defy Expectations
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Wall Street Journal 01/22/2015
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Grouped Articles
Nokia's Turnaround Has Long Way to Go
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Microsoft in $7 Billion Deal for Nokia Cellphone Business
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Nokia Could Boost Microsoft’s Push to be Mobile No. 3
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Microsoft Gets Nokia Units, and Leader
New York Times 09/03/2013
Nokia's Stephen Elop: Next Microsoft CEO?
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Nokia Sells Record Number of Lumia Smartphones
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Microsoft's smartphone business
05/25/2010
Grouped Articles
Microsoft Shakes Up Its Consumer Products Unit
New York Times 05/25/2010
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Wall Street Journal 01/22/2015
Microsoft Plays Waiting Game in Smartphone Race
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Microsoft Phone Woes Spur New Cuts
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Microsoft Tests Smartphone With Asia Suppliers
Wall Street Journal 11/03/2012
Satya Nadella, new CEO of Microsoft in 2014, with Bill Gates as Technology Advisor
01/31/2014
Grouped Articles
Microsoft Nears End to CEO Search
Wall Street Journal 01/31/2014
Microsoft's Likely CEO Pick: From India to Insider
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Microsoft's Likely CEO Pick: a Safe Choice, With Edge
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Microsoft Names Satya Nadella as CEO
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Microsoft Prescription: More Bill Gates
Wall Street Journal 02/05/2014
New Boss at Microsoft, With Gates at His Side
New York Times 02/04/2014
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