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CEO Exit Sets Microsoft on New Path
Keywords:
Microsoft generates most of its profits from its Windows software and the Office Suite on the 315 million PC's sold annually. The Bing search engine and the XBox videogame have been marginally profitable or sustained losses. Ballmer's focus was on protecting the Windows franchise from new technologies and products. In the process Microsoft was not able to capitalize on new opportunities as technology shifted including cloud computing, smartphones and tablets. A new CEO after Ballmer is expected to come up with a new strategy.
Steve Ballmer's three decades in top management at Microsoft and the transition to new leadership
08/23/2013
Ballmer's focus on protecting the Windows franchise from new competition has limited the opportunities for Microsoft as technologies change. With his departure from Microsoft the company is expected to make a transition to different strategies.
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Microsoft Concedes Windows 8 Misses Expectations
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