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The Transformer: Why VW Is the Car Giant to Watch
Keywords:
VW's global plans to increase sales and surpass Toyota. Efforts to increase sales in the U.S. by redesigning the Passat and having it compete with the Toyota Camry in the same price range of about $20,000. To develop new small cars for Asian markets VW has taken a 20% stake in Suzuki, giving it access to small car technology. Suzuki deal gives VW access to the Indian market. VW plans are to double the network of dealers in China to 1600 in 5 years and a sales target of 2 million cars for China. VW has stumbled before in the U.S. and lacks a presence in Asia outside of China. This is about to change.
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Japanese Car Makers Lose Their Midsize Edge
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Volkswagen Aims at Fast Lane in U.S.
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VW Passat
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Grouped Articles
Japanese Car Makers Lose Their Midsize Edge
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VW's $1 Billion Bet on U.S. Factory Sputters
Wall Street Journal 09/06/2013
Volkswagen Aims at Fast Lane in U.S.
Wall Street Journal 10/05/2010
2006 Volkswagen Passat: Disengaged Drivers Wanted
New York Times 03/26/2006
The Passat Is Hot on Camry's Trail
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Volkswagen Finds Big Upfront Costs Savage Its Profit - WSJ.com
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