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VW's labor costs at its new auto plant in Chattanooga, Tennessee, will be among the lowest in the industry. Detroit automakers plants and non-unionized Japanese plants have much higher costs. This will enable VW to price its Passat at $20,000 to compete with the Accord.
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Surging sales of German automakers in the U.S. market by 2013. Sales of VW were up 34% in 2013 with the mass appeal of the VW Passat made in Chattanooga, Tennessee.
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Lower labor costs in the range of $27-$38 at VW's Chattanooga plant in the soutern U.S., make it possible to bring the price of the Passat for U.S. buyers down from $28,000 to $20,000.
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Japanese Car Makers Lose Their Midsize Edge
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Wall Street Journal 12/13/2013
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Wall Street Journal 01/23/2014
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Wall Street Journal 10/05/2010
VW Labor Rep Blasts Car Maker's U.S. Strategy
Wall Street Journal 01/23/2014
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New York Times 03/13/2014
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Grouped Articles
VW's $1 Billion Bet on U.S. Factory Sputters
Wall Street Journal 09/06/2013
Volkswagen Replaces U.S. Chief
Wall Street Journal 12/13/2013
Volkswagen Aims at Fast Lane in U.S.
Wall Street Journal 10/05/2010
VW Labor Rep Blasts Car Maker's U.S. Strategy
Wall Street Journal 01/23/2014
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Japanese Car Makers Lose Their Midsize Edge
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VW Labor Rep Blasts Car Maker's U.S. Strategy
Wall Street Journal 01/23/2014
Weak European Auto Market in 2013 Sapped Volkswagen Earnings
New York Times 03/13/2014
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