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These two workers at a Ford Motor Chicago stamping plant joined in 1961 and 1963- Arthur Porter and Calbert Wright are 85 and 86 longest serving employees of Ford. WSJ looks at experiences of worker who have worked all their life at one company and how things have changed from 1960's to 2025.

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The head of Ford Smart Mobility unit becomes the new CEO of Ford Motor Company succeeding Mark Fields. Under Fields Ford's share price declined by about 40% since taking over from Mr. Mulally in 2014. Tesla's share price has overtaken Ford Motor and Silicon Valley is making investments to reshape the auto business.

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Two brothers Ian and Murray Callum, are leading the way for For Design. Moray is the new design director of Ford motor Company. He says Ford Motor is convinced that exciting products are key to acceptance in the marketplace. Moray helped Mazda become a design leader. The wo brothers are from a small Scottish town. The budgets atre tighter these days, and there are fewer designers, but everyone respects and apprecitates the work these designers are doing at Ford, says Moray.

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Some of the UAW union's key demands such as a 25% increase, cost of living adjustments, and other benefits leads to the settlement with Stellantis and Ford Motor Company. The 25% increase is spread out over four and half years so that the companies remain competitive.

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Mark Fields and the efforts to improve margins at Ford Motor Company. Ford's global operating margins at 6% lagged behind the 9% margins at VW and Hyundai in 2011. Ford is sixth among all automakers in profits earned on each vehicle sold..The difficulties in Europe, and fears of a slowdown in the American market create new pressures at Ford.

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The turnaround at Ford Motor Company described in Detroit News reporter Bryce Hoffman's book "American Icon: Alan Mulally and the Fight to Save Ford Motor Company."

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China's battery company CATL's efforts to license its technology to American companies in the EV vehicle business. Contemporary Amperex Technologies China's largest maker of battery technology sees geopolitical tensions in a different way- business lasts for decades and governments are here for 4-5 years. It sees opportunity in the US and is using a model where American EV makers license technologies from CATL and own the factory in the US that makes the electric batteries. It has done this with Ford Motor which has its own factory and uses a technology licensed from CATL.

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Chira and Einhorn of the NYT provide this detailed report on sexual harassment affecting women at Ford Motor Company's manufacturing plants in Chicago. The report describes a culture in which this was tolerated in the manufacturing plants.

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Mark Fields, takes over from Mulally in 2014, as CEO of Ford Motor Company. Fields headed Ford's Argentina operations and Mazda in Japan, before heading the luxury car division and North American Operations. He made it through a dfficult period in 2008-2010 when it was not clear whether he would survive the turmoil that was shaking Detroit car companies. He is respected for supporting CEO Mulally's effort to change the deteriorated culture at Ford by bringing a new humility and honesty to tackle problems upfront, and for supporting better relations with the plant workers through wide bonus sharing. He is a New Jersey native who attended Rutgers University and Harvard B-School before joining Ford.

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In this interview with Joseph White, Ford Motor CEO Mulally talks about some of the main aspects of the new culture at Ford. He says the business review meetings are focussed on talking about problems and how to help others solve the problems. It is about bringing a company wide network focussed on solving problems by helping everybody. To do this listening is critical, and side talk at meetings is not allowed by having the meeting stop and looking at the managers doing side talk. The new culture is now built into the audit process to keep the right behaviours in place. Mulally is confident that Mark Fields will be able to continue the cultural change he has brought about at Ford Motor. Ford's investment in the F-150 aluminium type truck and its large invesment in China, are long term investments that are making good progress. In China the automobile market is still expected to grow at 7-8%, says Mulally, even as GDP growth slows down. The costs on the aluminium truck are expected to come down over time with cost efficiencies, learning curve and volume....

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Major changes have happened in CEO's in 2019-2021 for major American companies in aerospace, automobiles and information technology hardware. Patrick Gelsinger is new CEO of Intel Corp. With Gelsinger come $95 billion in new investments in the US manufacturing of chips. Dave Calhoun is new CEO of Boeing as it increases investments in US manufacturing capabilities. Jim Farley is new CEO of Ford Motor Company. With Farley come billions of dollars in new investments and a shift to electric cars and electric car technologies. All three companies had new Chief Financial Officers within months of new CEO';s assuming their new roles.

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Microsoft leaders for reasons of climate change action and aid to poor African and Latin American nations see the positives in Harris-Walz focus on investment in the future. A similar situation exists with JP Morgan Chase bank leaders. Intel and Ford Motor Company leaders see the Biden administration investment in American companies for stronger competition with Chinese or Taiwanese companies, and for climate change action by investing in EV industry technologies, in the same way. Overall cutting corporate taxes is not as big a priority for American business as government assistance and support to match the hidden subsidies Taiwan and China, South Korean governments give to their companies in Chips and EV's, other advanced technologies industries.

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Since the beginning of the coronavirus crisis Ford Motor Company has added $8 billion in unsecured debt and $15 billion in credit lines. It now has $35 billion in cash as it faces the loss of $5 billion in the second quarter. Ford idled its plants in U.S. and Europe since mid-March.  Ford plans to reopen production on May 18.

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Neil says Tata Motors has let the designers, procurement, engineering people at Jaguar and Range Rover in the UK make the decisions and use their independent thinking about the look and feel of the car and the SUV- and this has made all the difference. The Range Rover Evoque has sold over 100,000 units in the first year. The total sales of Jaguar and Range Rover reached 357,773 units in 2012 and is on pace to exceed that by a large margin in 2013. This could not have happened under Ford Motor Company, and Ford was better off with Mulally's strategy to simplify and focus on Ford's own models, says Neil.

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Ford Motor Company profit increased in 2015. Ford made $1.9 billion net profit in the 2nd quarter 2015, a 44% increase over the prior year quarter. Revenue declined to $37.3 billion, as margins reach the projected 8-9% range for 2015. Full year operating profits are estimated by Ford between $8.5 and $9.5 billion. Prices on the F-150 truck were up $3600 over the prior year, reaching $44,000. Ford sold more larger vehicles and pickups than sedans. A favorable sales environment is helping sales of more profitable larger vehicles- low interest rates, low gas prices and higher fuel economy on newer F-150 vehicles, including an aluminium body on the new F-150 truck. Recent China sales also show increased demand for the larger vehicles and SUV's, with Ford China market share increasing to 4.5% for 2014. In the U.S. Ford and GM are losing market share, with a focus on profitability. In China sales are growing at a slower pace with the economic slowdown, with 2015 sales growth estimated at less than 1%. Worldwide sales for VW and GM increased to 5.04 million and 4.9 million for the first 6 months of 2015, on the basis of larger market share in China. Toyota worldwide sales declined slightly to 5.02 million. Future prospects may not be as good, as the market in China could become very competitive with too much capacity. The price competition in smaller cars could reach the larger vehicles at some point with the slowdown reducing profits from China....

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Details of the UAW Agreement with Ford Motor Company.

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Ford Motor Company makes a huge decision to exit the sedan business by discontinuing the Ford Focus and Fusion sedan car lines. The decision was made under CEO Hackett, and CFO Shanks, and means that Ford will have no fuel efficient car lines to offer to customers. During the recovery after 2008 and the bankruptcy of Chrysler and GM fuel efficient cars were one way the auto industry in Detroit was able to come back. Ford still depended heavily on the F series truck for profits as the market improved. With the current  popularity of SUV's the U.S. automakers are once again shifting to SUV's which does not protect the American automakers in competition with Japanese automakers if the demand partly shifts back again to sedans. Toyota has retained the Corolla and Camry and continues to upgrade its sedan models offering a broader product line better able to handle shifts in consumer demand that have in the past created problems for Ford and Chrysler. Chrysler has shifted away from sedans since 2016. Mr. Hackett is a former CEO of Michigan based office furniture maker Steelcase, and it is not clear if the lessons learned over the last decade at Ford Motor in competition with the Japanese resonate under a CEO with a different background such as that of its current CEO. ...

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Alan Mullaly's role in pulling Ford Motor Company away from the bankruptcy that struck GM and Chrysler during the 2008 global financial crisis, and the steps taken to revive the company.

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Ford Motor hopes to create a new image for the company with its new high tech, energy friendly headquarters building and interconnected buildings in Dearborn, Michigan.

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The auto parts industry is seeing a huge transformation as American Axle, Visteon and other companies look to Europe, Asia and other countries for growth and shift to a lower cost manufacturing base overseas. Costs are in many cases about 5 times in the USA than in other countries in Asia. And health care costs are a major part of the costs the auto parts makers face in the USA. To get an idea of how fundamental a change is going on American Axle which in 1995 did not have a plant overseas now expects 75% of its $1.3 billion in product orders to be met by plants overseas. And it is planning to build plants in India and Thailand. Visteon which used to be part of Ford Motor and made parts like heating and cooling systems mainly for Ford, will by 2010 according to Visteon's CEO, have sales to Hyundai and Kia of 28% of sales, making the Korean company its largest buyer. Ford's North American operations will only account for 6% of sales from 15% today. That is a dramatic change and involves closing plants in the US. For Visteon this means $635 million in cost reduction mainly through plant closings in 2008-2010....

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The firing of Tata CEO Cyrus Mistry by Ratan Tata, former chairman of the Tata Group, leads to a prolonged crisis at the companies of the Tata Group. A vote is needed at Tata Motors and Tata Steel for Mistry to be ousted from these companies following a vote to oust him at TCS. The parent company's board of directors have voted to oust Mistry. The expert view is that the crisis will not last much longer as all Tata companies need the Tata name and will eventually fall in line with the wishes of Ratan Tata. Ratan Tata followed J.R.D. Tata, and Jamsetji Tata, both legendary leaders of the company. Though Mr. Mistry's family owns 18% of the company, much of the reputation of the company lies in the Tata name and the work of JRD and Jamsetji, so that the 660,000 employees of India's largest company are likely to see this as a temporary setback in the long term.

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U.S. auto sales increased by 7.5% in October 2011. Chrysler sales were up 27% in October. Its Jeep vehicles had the best sales performance in 5 years. Jeep sales were up 25% and Ram pickup sales were up 21%. Ford Motor Company sales were up 6.2%, and GM sales were up 1.7%. Sales of Ford's F- series pickup trucks were up 7% and sales of Escape sport utility vehicles were up 30%. Lincoln sales declined 11%. For GM the Cruze small car and the Equinox crossover sales were up, while Buick sales were down 7% and Cadillac 12%. Because of limited vehicle supplies Honda and Toyota showed decline in sales by 1% and 7.9% respectively. The annualized seasonally adjusted selling rate in October was 13.26 million vehicles. Reasons given for the pickup in auto sales by analysts are that buyers had held off buying in 2009 and 2010 and are now back in the market as their vehicles show signs of aging. Hyundai sales were up 23%, VW's up 39.6% and Mercedes-Benz's sales up 28%.

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With the decline of about 40% in Ford Motor's share price under Mark Fields, a new CEO Jim Hackett takes over in 2017. He has a history of implementing turnaround strategies, and headed the Mobility unit at Ford. His turnaround stories were at the University of Michigan football program and at furniture maker Steelcase. Hackett spent 17 years at Steelcase and admired Jo Schembechler, football coach at the University of Michigan. Quotes from the coach were used at Steelcase, and Hackett was hired to get the University of Michigan's football program back on track. His main trait is persistence and perseverance from his football days, when he was too small and too slow for the position in the team, but labored on making others work harder. He landed Jim Harbaugh by calling him every week, which made him popular with Michigan team fans and with the chairman of Ford Motor, Bill Ford. He was seen as having originality by Silicon Valley companies, which impressed Bill Ford. Hackett, 62 years, has to tackle the job of running a large company, something he has not done before. Facing the challenge of driverless cars Ford is turning to an outsider from a different industry, but unlike Alan Mulally of Boeing in an earlier turnaround, Hackett comes from a small company. ...

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Over $700 million in aid was provided in 2013 to struggling Chinese automakers from the central and local governments in an overcrowded industry, according to Wind Information Company. Companies receiving aid include Dongfeng Motor, BYD, Geely, Great Wall Motor, Guangzhou Automobile. Both domestic and foreign makers of cars are increasing capacity in an oversupplied market as sales decelerate. Domestic brands market share is declining compared to foreign car makers. Domestic makers market share declined to 37.1% in April 2014 from 39.6% in 2013, according to the China Association of Automobile Manufacturers. Ford Motor has added large SUV capacity to increase sales, and VW plans to increase capacity further. By 2015, overcapacity in China's market could reach 8 million cars, according to UBS Securities.

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Sales of automobiles in China in July 2012 declined 12.6% from the prior month according to the China Association of Automobile Manufacturers. There are two parts of China's automobile sector, the foreign brands of GM, Toyota, VW, Ford and others, and the Chinese brands. There are 48 Chinese domestic carmakers for 30% of China's automobile market, with sales of 87,500 per brand on average, according to J.D. Powers. Many of these carmakers will not survive even with subsidies from local governments. China's car buyers prefer foreign brands because of the better quality and reliability. Foreign carmakers face an oversupply of cars as GM, Honda, Ford, VW have continued to add capacity. Total automobile manufacturing capacity is about 28.5 million cars and commercial vehicles. This is 9 million more than the expected sales in 2012, according to J.D. Powers. The most recent company adding large capacity is Ford Motor Company, which was relatively late in the Chinese market, and decided to boost capacity from 450,000 in 2011 to 1.2 million in 2015, to make it the largest manufacturing location outside of its home base of Michigan. This creates the prospect of foreign carmakers having to offer larger incentives and discounts to manage inventory and operating with higher levels of unused capacity, reducing profits in future years. Most of the plans to increase capacity were made when China's GDP growth was over 10%, it is now slowing to 7.5%....