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Given Room to Grow, Range Rover Blossoms
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Neil says Tata Motors has let the designers, procurement, engineering people at Jaguar and Range Rover in the UK make the decisions and use their independent thinking about the look and feel of the car and the SUV- and this has made all the difference. The Range Rover Evoque has sold over 100,000 units in the first year. The total sales of Jaguar and Range Rover reached 357,773 units in 2012 and is on pace to exceed that by a large margin in 2013. This could not have happened under Ford Motor Company, and Ford was better off with Mulally's strategy to simplify and focus on Ford's own models, says Neil.
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