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Ford's aggressive effort at marketing safety.
09/04/2007
How the display of a crashed Taurus at the 2008 New York Auto Show is an ongoing effort like the Swap My Ride Campaign to get car buyers who defected to foreign makes to take a look at Ford.
Linked Articles
Drivers Size Up Fords (Unknowingly) in New Campaign
New York Times 09/04/2007
Ford Displays a Wreck to Score Safety PointsNew York Times 03/18/2008
Conversation with Ratan Tata.
08/27/2007
Tata will get Land Rover and Jaguar for about $1 billion when it cost $5 billion to acquire these assets and has invested heavily since then. The credit squeeze gives Tata these assets at a good price.
Linked Articles
Tata May Bid for Ford's Luxury Brands
Wall Street Journal 08/27/2007
Tata Pulls Ford Units Into Its OrbitNew York Times 01/04/2008
The internet and aggressive pricing by airlines.
11/16/2006
The efforts of airline passengers to get internet bargain prices and of the airlines using systems that help it decide when to raise fares or on what seats to sell at what prices to lose less on internet bargains.
Linked Articles
Economist 11/16/2006
Armed With Internet Bargains, Travelers Battle High AirfaresNew York Times 11/23/2006
Brazilian and Mexican stories on turning out engineering graduates
05/22/2006
The difference between Brazil's experience in supply of engineering graduates by its universities and Mexico's experience.
Linked Articles
Wanted: Skilled Workers for a Growing Economy in Brazil
New York Times 07/02/2008
Mexico: Pumping Out EngineersBusinessWeek 05/22/2006
IBM's strategies and growth in India.
09/03/2007
IBM's rapid upscaling of the Indian operations as one of its biggest overseas operations. And as a first IBM has focussed on getting a large share of the Indian IT market which Indian IT companies haven't focussed on to the extent IBM has.
Linked Articles
BusinessWeek 12/28/2007
A Red-Hot Big Blue In IndiaBusinessWeek 09/03/2007
Unilever's bet on emerging markets in India, China, Indonesia and other countries
03/22/2007
Linked Articles
As Its Brands Lag at Home, Unilever Makes a Risky Bet
Wall Street Journal 03/22/2007
Unilever Sales Rise as Its Prices ClimbWall Street Journal 11/04/2011
China's budding aviation industry
10/27/2006
China developing manufacturing and assembly knowhow for regional jets and for larger planes working with western suppliers eager to get in on the growing demand for aircraft in CHina with hte market expected to grow at about 9% according to Boeing.
Linked Articles
Chinese Jetmaker Gets Western Help
Wall Street Journal 09/03/2008
Airbus Move to Build in China May Pose a Longer-Term Risk - WSJ.comWall Street Journal 10/27/2006
Hyundai advertising's challenge.
04/29/2005
Hyundai is trying new advertising approaches to get through to the customer and show the value and quality that he is getting in Hyundai.
Linked Articles
Wall Street Journal 04/29/2005
A Brand Tries to Invite ThoughtNew York Times 09/07/2007
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