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Ford Motor Company and the shift in message to "Quality, Green, Safe and Smart," from "American" and being "powerful"
03/18/2008
Ford is showing originality and focussing on safety and innovation as one of its advertising themes in a "Ford, Drive One" campaign which will be done with dealers and after listening to dealers.
Linked Articles
Wall Street Journal 03/18/2008
Ford Displays a Wreck to Score Safety PointsNew York Times 03/18/2008
Safety and affordability for motorcyclists who shift to the Nano and Ratan Tata's vision for the Nano
01/08/2008
About 1800 people die in traffic accidents in New Delhi each year and most of them are on motorcyles, whole families on a motorbike. This was the image in Ratan Tata's mind behind his vision of a 1 lakh rupee ($2000) car affordable to the motorcycle Indian. Is it safe, for the motorcycle rides and passengers its a lot safer being in a car.
Linked Articles
Economist 01/10/2008
Four Wheels for the Masses: The $2,500 CarNew York Times 01/08/2008
How McDonalds has changed by borrowing ideas from Starbucks and from the next generation of franchisees
01/07/2008
McDonald's takes the ideas of baristas from Starbucks and gets ideas for picture based ordering, credit card payment and community event participation from younger franchisees. Along the way it is trying to change perception of the chain as not being healthy eating. A lot remains to be done to move away from the super size obsesson.
Linked Articles
McDonald's Takes On A Weakened Starbucks
Wall Street Journal 01/07/2008
'Super Size Me' Generation Takes Over at McDonald'sWall Street Journal 03/08/2012
Ford Motor Company and the shift in message to "Quality, Green, Safe and Smart" from "American" or being "powerful" (1)
01/06/2008
Farley brings fresh thinking to marketing and advertising at Ford to get themes like safety and green into buyers minds.
Linked Articles
Wall Street Journal 03/18/2008
Ford's EcoBoost Engine Excites MarketerNew York Times 01/06/2008
Ford's expansion in Asian markets 2007-2008
10/10/2007
Ford's investments across Asia, in China, India and Thailand and plans for lower cost cars for the hundreds of millions of customers who can afford a really low priced car in the $2500- $7500 price range.
Linked Articles
Ford to Build Car Plant in Thailand
New York Times 10/10/2007
Ford to Expand in India, Planning a Small Car and an Engine PlantNew York Times 01/08/2008
The dangers of single hit products like Motorola Razr phone and the Ford F-150 truck and Explorer without a full line of new products to transition to
09/14/2007
How Motorola's experience with single hit products like the Razr cell phone compares with Ford's single hits like the F-150 truck and the Ford Explorer. Why this got both into trouble and the lack of new product at both companies during a critical period as competitors moved ahead.
Linked Articles
Motorola to Spin Off Handset Unit, As Icahn Waits
Wall Street Journal 02/01/2008
Detroit Auto Makers Try Some New TricksWall Street Journal 09/14/2007
Auto parts manufacturing in China and India.
06/07/2007
As the auto parts manufacturing shifts to Asia and other countries companies like Visteon and American Axle close US plants and move to new plants overseas. China and India become major base for autoparts manufacturing and determine the economics of the autoparts industry.
Linked Articles
Wall Street Journal 01/23/2008
Chinese Auto Parts Enter the Global MarketNew York Times 06/07/2007
Handan Iron & Steel Works, Hebei Province, and ThyssenKrupp, Dortmund, Germany, a world away- bad decisions and environmental pollution in China
10/02/2006
Did China's government officials underestimate the cost of environmental pollution in bringing the old polluting plant from Dortmund, Germany? How much will a cleanup cost? In 2007? In 2015 or 2020? Were these costs figured in? Who got the better deal- Germany or China?
Linked Articles
Why Beijing Is Trying to Tally The Hidden Costs of Pollution As China's Economy Booms - WSJ.com
Wall Street Journal 10/02/2006
China Grabs West’s Smoke-Spewing FactoriesNew York Times 12/21/2007
Karl Albrecht of Aldi and Ingvar Kamprad of Ikea- putting forward the idea (and product) that customers of average means should be able to have quality food and designer furniture
03/26/2006
Linked Articles
IKEA Billionaire Founder Proud to Be Frugal at 80
New York Times 03/26/2006
Aldi's Co-Founder Karl Albrecht, a Pioneer in Food Retailing, Dies at 94Wall Street Journal 07/22/2014
Ford's Fiesta for the American market.
03/13/2008
Ford Fiesta to be launched in the USA in 2011. It will get 40mpg on the highway.
Linked Articles
Customizers ready for launch of Ford Fiesta
Detroit News 12/31/2009
One World, One Car, One NameBusinessWeek 03/13/2008
Rapid expansion of Starbucks 2000-2008
01/07/2008
Starbucks with 10,000 store locations in the USA and 1600 planned new stores for 2008 finally realizes that this breakneck expansion was destroying the original starbucks experience and vision as its reduced to becoming more like a fast food place.
Linked Articles
Schultz Takes Over to Try to Perk Up Starbucks
Wall Street Journal 01/08/2008
McDonald's Takes On A Weakened StarbucksWall Street Journal 01/07/2008
Ford's marketing challenges in 2008
01/06/2008
Ford shows originality in the display of a crashed Taurus at the March 2008 New York Auto Show, the display designed to show car buyers how the safety features protect occupants and make them look at Ford cars.
Linked Articles
Ford's EcoBoost Engine Excites Marketer
New York Times 01/06/2008
Ford Displays a Wreck to Score Safety PointsNew York Times 03/18/2008
Ford in the Indian market.
12/13/2007
Ford to invest $500 million to make small cars in India and turn it into a regional manufacturing hub with sales goal of 200,000 cars for 2010.
Linked Articles
Wall Street Journal 12/13/2007
Ford to Expand in India, Planning a Small Car and an Engine PlantNew York Times 01/08/2008
Renault's experience with Dacia in Romania and VW's experience with Skoda in the Czech Republic
10/01/2007
VW's investment in Czech Republic Skoda plant to turn out a highly successful car is similiar to the investment by Renault in Romania's Dacia Automobile SA.
Linked Articles
Frugal Dacia Stars in Renault's Overhaul
Wall Street Journal 02/11/2008
Skoda Means Quality. ReallyBusinessWeek 10/01/2007
Ford's aggressive effort at marketing safety.
09/04/2007
How the display of a crashed Taurus at the 2008 New York Auto Show is an ongoing effort like the Swap My Ride Campaign to get car buyers who defected to foreign makes to take a look at Ford.
Linked Articles
Drivers Size Up Fords (Unknowingly) in New Campaign
New York Times 09/04/2007
Ford Displays a Wreck to Score Safety PointsNew York Times 03/18/2008
Failure to invest in tech startups dims hopes for a shift away from a commodity based Russian economy- 2005-2015
10/08/2006
Linked Articles
Russia's Tech Startup Scene Retreats Amid Ukraine Conflict
Wall Street Journal 09/09/2014
Germany Drafts Policy for Europe to Strengthen Russian TiesNew York Times 10/08/2006
IBM in the Indian market and its transformation.
06/05/2006
How Moffatt's transformation of IBM is taking shape. Its putting behind outsourcing concept and multinational concept of running business in favor of a new concept of competency centres worldwide, a global business factory where just as in the auto industry work can be transferred based on where the best competency rest. Its also based on competing with the Indians in the Indian domestic market and neutralizing the people resources advantage of the Indian IT firms by expanding in India big time.
Linked Articles
BusinessWeek 06/05/2006
IBM's Big Deal in IndiaBusinessWeek 12/28/2007
India's Food Security legislation and the Bolsa Familia program in Brazil- different approaches to help the poor in developing countries
09/15/2005
Linked Articles
India's Lower House Passes Food Bill to Help Poor
Wall Street Journal 08/26/2013
Poverty in Latin AmericaEconomist 09/15/2005
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