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Ford's marketing challenges in 2008
01/06/2008
Ford shows originality in the display of a crashed Taurus at the March 2008 New York Auto Show, the display designed to show car buyers how the safety features protect occupants and make them look at Ford cars.
Linked Articles
Ford's EcoBoost Engine Excites Marketer
New York Times 01/06/2008
Ford Displays a Wreck to Score Safety PointsNew York Times 03/18/2008
Ford Motor Company and the shift in message to "Quality, Green, Safe and Smart" from "American" or being "powerful" (1)
01/06/2008
Farley brings fresh thinking to marketing and advertising at Ford to get themes like safety and green into buyers minds.
Linked Articles
Wall Street Journal 03/18/2008
Ford's EcoBoost Engine Excites MarketerNew York Times 01/06/2008
Failure of political and military leaders in Pakistan since independence
01/02/2008
Zardari is another one of the cast of characters in the Pakistan story, this one associated with the Bhutto family. Brought down 2 civilian governments by engaging in widespread enrichment from government contracts.
Linked Articles
New York Times 01/06/2008
Pakistan's Zardari Poses A Quandary for U.S.Wall Street Journal 01/02/2008
Ford's expansion in Asian markets 2007-2008
10/10/2007
Ford's investments across Asia, in China, India and Thailand and plans for lower cost cars for the hundreds of millions of customers who can afford a really low priced car in the $2500- $7500 price range.
Linked Articles
Ford to Build Car Plant in Thailand
New York Times 10/10/2007
Ford to Expand in India, Planning a Small Car and an Engine PlantNew York Times 01/08/2008
Ford's aggressive effort at marketing safety.
09/04/2007
How the display of a crashed Taurus at the 2008 New York Auto Show is an ongoing effort like the Swap My Ride Campaign to get car buyers who defected to foreign makes to take a look at Ford.
Linked Articles
Drivers Size Up Fords (Unknowingly) in New Campaign
New York Times 09/04/2007
Ford Displays a Wreck to Score Safety PointsNew York Times 03/18/2008
India's Food Security legislation and the Bolsa Familia program in Brazil- different approaches to help the poor in developing countries
09/15/2005
Linked Articles
India's Lower House Passes Food Bill to Help Poor
Wall Street Journal 08/26/2013
Poverty in Latin AmericaEconomist 09/15/2005
Pakistan, Jinnah and the dominant role of the military in the state
01/06/2008
It takes a deep knowledge of a place to know why things are turning out the way they are. Part knowledge of history, sidelining of Muslims after the British drove out the Mughals, knowledge of choices, choice of a separate state on religious lines, the creation of Pakistan, and knowledge of the cast of characters, Mohammed Ali Jinnah of the Muslim League whose picture here and his manners show a person aloof and more fitted to the British era,and the generals Ayub,Yahya, Zia and Musharraf.
Linked Articles
New York Times 01/06/2008
In Musharraf’s Shadow, a New Hope for Pakistan RisesNew York Times 01/07/2008
India's Tata family and vision of industry and progress over the last 100 years
01/03/2008
The Tata family's vision and the particular vision of Ratan Tata in restructuring the Tata businesses and his vision for a $2500 car. How this will work out, what is Ratan Tata's thinking that makes this a idea and product that will help put Tata in cars in a big way and help India develop its manufacturing industry.
Linked Articles
BusinessWeek 01/03/2008
Four Wheels for the Masses: The $2,500 CarNew York Times 01/08/2008
Ford in the Indian market.
12/13/2007
Ford to invest $500 million to make small cars in India and turn it into a regional manufacturing hub with sales goal of 200,000 cars for 2010.
Linked Articles
Wall Street Journal 12/13/2007
Ford to Expand in India, Planning a Small Car and an Engine PlantNew York Times 01/08/2008
The dangers of single hit products like Motorola Razr phone and the Ford F-150 truck and Explorer without a full line of new products to transition to
09/14/2007
How Motorola's experience with single hit products like the Razr cell phone compares with Ford's single hits like the F-150 truck and the Ford Explorer. Why this got both into trouble and the lack of new product at both companies during a critical period as competitors moved ahead.
Linked Articles
Motorola to Spin Off Handset Unit, As Icahn Waits
Wall Street Journal 02/01/2008
Detroit Auto Makers Try Some New TricksWall Street Journal 09/14/2007
Karl Albrecht of Aldi and Ingvar Kamprad of Ikea- putting forward the idea (and product) that customers of average means should be able to have quality food and designer furniture
03/26/2006
Linked Articles
IKEA Billionaire Founder Proud to Be Frugal at 80
New York Times 03/26/2006
Aldi's Co-Founder Karl Albrecht, a Pioneer in Food Retailing, Dies at 94Wall Street Journal 07/22/2014
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