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Friedman and Kotter on persuasion in politics or running companies where appeal is to gut feel.
09/04/2008
Not logic and details or detailed powerpoints but appeal to gut feel becomes important in getting people to get eager and motivated to get things done and push vigorously.
Linked Articles
New York Times 09/10/2008
John Kotter on How to Transform CompaniesBusinessWeek 09/04/2008
Ford Motor Company and the shift in message to "Quality, Green, Safe and Smart," from "American" and being "powerful"
03/18/2008
Ford is showing originality and focussing on safety and innovation as one of its advertising themes in a "Ford, Drive One" campaign which will be done with dealers and after listening to dealers.
Linked Articles
Wall Street Journal 03/18/2008
Ford Displays a Wreck to Score Safety PointsNew York Times 03/18/2008
Views of experts on resolution of the financial crisis of 2008
12/06/2007
Different views of well known experts on what is to be done in the current economic crisis. Feldstein, Mankiw and others at the beginning of 2008.
Linked Articles
How to Avoid Recession? Let the Fed Work
New York Times 12/23/2007
Martin Feldstein: The Danger AheadBusinessWeek 12/06/2007
Default_Link_Name
08/21/2007
How Virgin keeps its IT costs down- only 15 IT staffers and its all done low cost.
Linked Articles
Wall Street Journal 01/05/2008
Virgin America Flies New IT PathWall Street Journal 08/21/2007
Toyota's IMV series of vehicles for emerging markets reaches a milestone in 2012- 1 million vehicles on one platform
05/12/2005
This is the best any automobile manufacturer has done on one platform. The design, single chassis, lower price points and customization for rough road conditions in emerging markets, give the IMV architecture and manufacturing operations a unique advantage.
Linked Articles
Toyota Pushes Emerging-Markets Production
Wall Street Journal 04/07/2012
For Toyota, a New Small Truck Carries Hopes for Topping GMWall Street Journal 05/12/2005
Management and Boeing's 787 Dreamliner program
04/25/2008
Linked Articles
Wall Street Journal 04/25/2008
Boeing Replaces 787 ChiefWall Street Journal 02/25/2012
How McDonalds has changed by borrowing ideas from Starbucks and from the next generation of franchisees
01/07/2008
McDonald's takes the ideas of baristas from Starbucks and gets ideas for picture based ordering, credit card payment and community event participation from younger franchisees. Along the way it is trying to change perception of the chain as not being healthy eating. A lot remains to be done to move away from the super size obsesson.
Linked Articles
McDonald's Takes On A Weakened Starbucks
Wall Street Journal 01/07/2008
'Super Size Me' Generation Takes Over at McDonald'sWall Street Journal 03/08/2012
Boeing's problems with the Dreamliner 787 program that go back to 2007 with outsourcing issues, production problems
10/11/2007
Boeing's efforts to tackle these problems with older veteran engineers putting in their expertise.
Linked Articles
Boeing Brings in Old Hands, Gets an Earful
Wall Street Journal 07/19/2010
Boeing, in Embarrassing Setback, Says 787 Dreamliner Will Be DelayedWall Street Journal 10/11/2007
China's budding aviation industry
10/27/2006
China developing manufacturing and assembly knowhow for regional jets and for larger planes working with western suppliers eager to get in on the growing demand for aircraft in CHina with hte market expected to grow at about 9% according to Boeing.
Linked Articles
Chinese Jetmaker Gets Western Help
Wall Street Journal 09/03/2008
Airbus Move to Build in China May Pose a Longer-Term Risk - WSJ.comWall Street Journal 10/27/2006
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