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John Kotter on How to Transform Companies

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Kotter on how projecting a sense of urgency to others and getting people motivated and eager to get something done comes not from putting up a lot of intellectual stuff and power point slides but by talking to people on a level where one relates to them, with stories they can relate to, with humor that relaxes them, with human behaviour that makes one feel comfortable with the speaker and make it easy to relate to what he is saying. Anything new? It may be just that we have been told for so long about the merits of a lot of organized powerpoints in doing things and it may be that middle and higherups in the organization have been trained to expect them so that you better have them or you'd be considered unprepared and frowned on. But in reality it seems perfectly natural that people can relate to a speaker who can talk to you rather than have you look at a screen for a long time, its how we as humans were trained to receive information until this new wave of slides and powerpoints came along. Not that they are not useful when used in the appropriate manner or situation to convey information for instance. But in persuading people, in motivating them as well as getting them to take action in a particular direction a few organized and purposely summarized powerpoints suffice if used at all, and then the rest of the time the speaker can simply talk to the best inall of us to reach and bring out that best and turn on our inner powers for some good cause.

Persuasion in politics or management by appealing to gut feel.

09/04/2008

Friedman and Kotter share their thinking.

Grouped Articles

Brad Garlinghouse of YouSendIt, on Clear Leadership

New York Times 05/23/2013

John Kotter on How to Transform Companies

BusinessWeek 09/04/2008

From the Gut

New York Times 09/10/2008


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