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The steep decline in Cherry's car sales in China and the precarious condition of the Chinese consumer- 2008
04/24/2008
The precarious condition of the Chinese consumer and first time buyer of cars, with no safety net in the economy for health care or unemployment. The severe downturn for Cherry and why GM cannot look to China for any kind of relief.
Linked Articles
With First Car, a New Life in China
New York Times 04/24/2008
China's Car Makers Seek Different Help: Lower Sales TaxesWall Street Journal 11/20/2008
Women in India's software industry
01/17/2008
As the percentage of women in India's software industry approaches 50% by 2010 their concerns and issues important to them should be important to companies to attract good employees. Safety will soon emerge as one of the issues.
Linked Articles
H.P. Case to Go Forward in India
New York Times 01/31/2008
Young and Impatient in IndiaBusinessWeek 01/17/2008
Safety and affordability for motorcyclists who shift to the Nano and Ratan Tata's vision for the Nano
01/08/2008
About 1800 people die in traffic accidents in New Delhi each year and most of them are on motorcyles, whole families on a motorbike. This was the image in Ratan Tata's mind behind his vision of a 1 lakh rupee ($2000) car affordable to the motorcycle Indian. Is it safe, for the motorcycle rides and passengers its a lot safer being in a car.
Linked Articles
Economist 01/10/2008
Four Wheels for the Masses: The $2,500 CarNew York Times 01/08/2008
Ford's marketing challenges in 2008
01/06/2008
Ford shows originality in the display of a crashed Taurus at the March 2008 New York Auto Show, the display designed to show car buyers how the safety features protect occupants and make them look at Ford cars.
Linked Articles
Ford's EcoBoost Engine Excites Marketer
New York Times 01/06/2008
Ford Displays a Wreck to Score Safety PointsNew York Times 03/18/2008
Diplomacy with Iran and changing perceptions.
12/11/2007
The reversal of intelligence estimate of Iran concluding tha Iran gave up developing nuclear weapons in 2003, how it now creates a huge shift to diplomatic negotiations and peaceful resolution of differences.
Linked Articles
New York Times 12/11/2007
In Iran Reversal, Bureaucrats Triumphed Over Cheney TeamWall Street Journal 01/14/2008
Ford Motor Company and the shift in message to "Quality, Green, Safe and Smart," from "American" and being "powerful"
03/18/2008
Ford is showing originality and focussing on safety and innovation as one of its advertising themes in a "Ford, Drive One" campaign which will be done with dealers and after listening to dealers.
Linked Articles
Wall Street Journal 03/18/2008
Ford Displays a Wreck to Score Safety PointsNew York Times 03/18/2008
Tata Motors and meeting crash and emissions standards for the Nano automobile
01/08/2008
The new small car from Tata will meet current and future European emissions standards Mr. Tata said in an interview. There were doubts in the NYTimes of Jan 8, 2008 about the emissions, and it was thought that this car would just meet the lower Indian emissions standards. If this is true then this is part of the foresight of the vision of Ratan Tata. In fact Tata said that it was easier to meet the emissions standards than to meet the crash and safety standards because of the lightness of the car.
Linked Articles
Tata's High-Stakes Bet on Low-Cost Car
Wall Street Journal 01/10/2008
Four Wheels for the Masses: The $2,500 CarNew York Times 01/08/2008
How McDonalds has changed by borrowing ideas from Starbucks and from the next generation of franchisees
01/07/2008
McDonald's takes the ideas of baristas from Starbucks and gets ideas for picture based ordering, credit card payment and community event participation from younger franchisees. Along the way it is trying to change perception of the chain as not being healthy eating. A lot remains to be done to move away from the super size obsesson.
Linked Articles
McDonald's Takes On A Weakened Starbucks
Wall Street Journal 01/07/2008
'Super Size Me' Generation Takes Over at McDonald'sWall Street Journal 03/08/2012
Ford Motor Company and the shift in message to "Quality, Green, Safe and Smart" from "American" or being "powerful" (1)
01/06/2008
Farley brings fresh thinking to marketing and advertising at Ford to get themes like safety and green into buyers minds.
Linked Articles
Wall Street Journal 03/18/2008
Ford's EcoBoost Engine Excites MarketerNew York Times 01/06/2008
Ford's aggressive effort at marketing safety.
09/04/2007
How the display of a crashed Taurus at the 2008 New York Auto Show is an ongoing effort like the Swap My Ride Campaign to get car buyers who defected to foreign makes to take a look at Ford.
Linked Articles
Drivers Size Up Fords (Unknowingly) in New Campaign
New York Times 09/04/2007
Ford Displays a Wreck to Score Safety PointsNew York Times 03/18/2008
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