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Only Honda is withstanding the the sales shock as numbers tumble from June of a year earlier. Toyota auto sales down 21%, Ford 28% and Chrysler 36%. GM 18% because of special incentives and discounts. Honda a modest 1.1 % increase in sales. The US manufacturers have their plants skewed towards making trucks and SUV's so turning out Chevy Cobalts and Focus cars is a big problem as there are huge drops in truck and SUV sales and customers are shifting to cars. Sales of Ford SUV's fell 55% and its formerly top selling truck line dropped 38%. Toyota sold about two thirds fewer light trucks than in 2007 June. Market share of domestic makers in the USA market dropped to 46% from 50%. To get some idea of capacity constraints. According to Global Insight GM can build only 250,000 Chevy Cobalts, while Honda has the capacity to build 400,000 Honda Civic small cars annually.

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GM will hasten plant closings as its cash situation deteriorates and it finds itself without access to credit, as the credit markets remain frozen in the global financial crisis that hit in late September. GM will hasten closing of Moraine, Ohio plant, Grand Rapids Stamping Plant to close December 2009, and Janesville, Wisconsin plant to close December 23, 2008. All 3 plants make parts for large and midsize pickup trucks. Accelerated plant closigs save money. The Janesville plant assembles GMC Yukon, Chevrolet Tahoe, and Chevrolet Suburban, all large SUV's. whos sales have fallen badly and precipitiously. And more than 40% of the parts produced at Grand Rapids went into large SUV's. Othe plant closings GM announced earlierinclude ending production of a truck lie in Toluca, Mexico, and ending production at an assembly plant in Oshawa, Ontario. All are part of the shift to cars, smaller cars, and crossover vehicles to respond to changing consumer preferences after gas prices went above $4 a gallon. ...

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Sales of Ford's best sellig pickup truck F-150 fell 31% in May, compared to May 2007, and sales of SUV's and pickup trucks dropped 24%. Its sad that it took so long for the American car companies to phase down from the large vehicle business and shift resources in a big way to smaller cars.

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Did GM miscalculate when after Katrina SUV sales took a dive, in the wake of higher gas prices in the summer of 2005. Instead of gving it thought and thinking about various possible scenarios in the future GM moved up the introduction of a new SUV models program and invested $175 million in updating the the Janesville Wisconsin SUV plant that was turning out 200,000 SUV's a year. And the unions also wanted to hang onto the SUV program and included product guarantees for several of GM's SUV plants, including a new line of SUV's for Janesville to come out in 2012. Each SUV made $10,000 to $15,000 per vehicle whereas passenger cars did not make money. Why? How? Considering that Honda was making profits selling passenger cars and so was Toyota, and Honda stuck to making better cars, and the Germans and the Japanese were not putting all their eggs in one basket. Something strange was going on, kind of a cosy trap for the Detroit automakers.

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Diagnoses what went wrong for the Ford Explorer. How the market has evolved and changed. How new offerings by hard at work competitors help change the market and what customers tend to expect in a product. The example of the Honda CRV. Hard at work- 3 generations of Honda CRV's each selling a bit more than its predecessor. The first generation selling a mere 67000 vehicles. But Honda selling the CRV worldwide to give it the scale advantages. The market has changed in that there may never be one model like the explore selling 450000 vehicles, now the CRV would sell in the US at the most 200,000 vehicles. What customers are expecting because of available new offerings like Honda's is latest and highest product safety thats standardwhich is really great to have says customer in Oregon named Nisen along with the better mileage and all wheel drive for a model that was designed from scratch not built like the Explorer off a pickup truck design. With the Escape Ford is doing better and also with its other crossover vehicles. In this market there is no standing still with the compettition all around you and new competitors emerging, a global market, and a changing market and changing customer expectations, all with accelerating speed of change so that popularity can turn into obsolescencce very quickly and take one unawares if one is complacent....

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After declining sales in 2013, India's auto industry recovers in 2014 with 13% more car sales in June 2014 than the prior year month. SUV sales were up 17% in June 2014 over the prior month. Mahindra and Mahindra has 51% of the market share for SUV's from Jan to June 2014, according to LMC. Ford Motor has increased SUV sales in China and is pursuing the same strategy in India.

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Another problem complicating sales of pickup trucks and larger suv's is that as prices of this type of used vehicle have dropped precipitiously these owners are out of equity and find it harder to come in for trade-in and purchase of new vehicles. So 1 72% zero interest plan is being offered by GM to counter this. GM has hired Citigroup to help it sell the Hummer brand.

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Its the CAFE for the whole fleet that really matters and this has not changed. This lets companies like Toyota and Ford sell hybrids as a fashion statement and then turnaround and sell gas guzzling SUV's because the low CAFE's for their whole fleet lets them do it. Its and outdated energy policy from the time when gas cost $10 a barrel. Leonhardt makes a point that is getting more coverage in the media.

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GM's management decisons in the last 20 years have failed to put innovation and making courageous decisions right up front. Instead its management with the support and acquiescence of its board favored the status quo and stuck too long with what worked at the time like the SUV's that it had invested in, and refused to take any bold decisions in favor of fuel efficiency. ANd it starved new projects like Saturn of resources.

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Steep discounts continue to hurt profits at GM by eroding margins. Profits were $300 million lower because of discounts. With special gains GM's profit was $3,687 per vehicle in North America, without the gains it was $1,653 per vehicle. Ford made $2,806 per vehicle. Emerging markets showed adrop with the car market in China cooling off. One of GM's joint ventures with SAIC Motor in China saw a decline in sales of 32% in the 1st quarter. Chairman Akerson said the challenge facing GM was to reduce incentive costs, and cost cutting to counter rising commodity costs that pushes up the cost of finished parts. On car buying patterns, Akerson says its not all about smaller cars as the smaller fuel efficient SUV's are also attracting buyers, and the smaller cars are better equipped and have higher prices.

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Tax changes for autombiles as part of a"fiscal correction" were announced by the Finance Minister, Pranab Mukherjee. The base excise tax on most goods manufactured in India was raised from 10% to 12%. The excise tax on larger cars with gasoline engines above 1.2 litres or diesel engines above 1.5 litres was raised to 24% from 22%. The customs tax on imported cars and SUV's over $40,000 and gasoline engine over 3000 cubic centimetres, or diesel engine over 2500 cubic centimetres was increased to 75% from 60%.

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Over 60% of GM revenues in North America come from larger vehicles and SUV's. This is the situation as oil prices are rising and change is sweeping across the Middle East. Another problem is overcapacity in the auto industry. The overinvestment is highlighted by the recent decision of Geely to invest $10 billion in Volvo to double production to 800,000 units over 5 years. The car industry can produce 94 million cars the Economist magazine estimates, and demand worldwide is only 64 million. One estimate shows production capacity could reach 40 million in China by 2015!

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Japan is not seriously affected by the slowdown in growth in China. Sales in China of Toyota, Uniqlo, and other companies are increasing. Japan's exports to China increased by 8.3% in May 2013 over the prior year. Toyota expects China sales to grow by 7% in 2013, compared to a decline of 4.9% in 2012. There is high demand for SUV's. Nissan and Honda expect sales increases in 2013 of 6% and 25%. Komatsu sales are recovering because of infrastructure projects in rural areas of China. Bank of Japan Governor Kuroda says the bank will monitor China closely, particularly the shadow banking system.

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GM's plan for the current crisis in sales with sharp drop in sales of trucks and SUV's is to cut costs in many areas, 20% in salaried expenses, cut dividend payments, and cut development expenditures, and other moves that will cut $10 billion in costs.It will make competing with the Japanese and the Germans and Koreans difficult, and difficult to hold onto market share it currently holds as it will spread the limited resources over the many existing brands. Henderson says it cost $2 billion to close Oldsmobile with no return so GM will continue with all the brands in its lineup.

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The critical exchange between oil companies and auto companies about who is at fault for the energy crisis. In one ad that ran last year, Chevron argued that "if automakers improved fuel economy across the board by just 5 mpg, we'd save over 22 billion gallons of gasoline a year." The criticism is also sparked by the high price of oil which is hurting sales of pickups and large SUV's that the automakers depend on for profits. One ad by Exxon Mobil shows a cartoon of a large SUV filling up at a gas station and hints that the problem rests with the automakers who have failed to build the kind of highly fuel efficient vehicles that are needed. The ad says that the average fuel economy of new U.S. autos has not gone up much in two decades, the small gains have been offset by the increases in the size and weight of vehicles.

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GM stock was trading on the New York Stock Exchange at $29.97 on April 18, 2011. It has dropped from the $33 a share IPO in November 2010. To breakeven the U.S. government would have to sell its stake in GM at $53 a share. The government is planning to sell its stake in GM this summer according to informed sources. At the current price this would mean the government would take a loss of $11 billion. The IPO in November reduced the government's stake from 61% to 26.5%. Higher gas prices have reduced sales of trucks and SUV's and the sales incentives in January and February 2011 are expected to reduce earnings.

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The University of Michigan Transportation Research Institute said the average fuel economy of all new passenger vehicles purchased in January 2012 was 23 miles per gallon, up 0.8 or 4% from December 2011. This includes cars, light trucks, minivans, and SUV's. Professors Sivak and Schoettle of the Institute also released a U.S. Eco-Driving Index, or EDI, which estimates average monthly emissions of individual U.S. drivers for Nov. 2011 at 0.86- this is down 14% from October 2007. The need to reduce reliance on imported oil for the U.S., Europe, China and India, the high price of oil, and the need to reduce automobile emissions to improve air quality, make improvements in average fuel economy and emissions per driver absolutely critical.

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Mercedes Benz is pushing sales of its newly designed small cars as part of a strategy to attract younger buyers. A retooled, sleek version of the B Class compact is part of this strategy. The average age of U.S. Mercedes buyers is 53 years, compared to 49 years for Audi and BMW. Smaller cars are also part of the strategy to meet the new fuel economy standards in the U.S. and Europe. Mercedes is investing $1.9 billion in a new Hungarian plant and expanded German capacity to build smaller cars and SUV's. Sales of the smaller size A and B class Mercedes cars increased slightly by 1.4% to 222,400 in 2010. This compares with increase in overall sales volume up by 12% to 1.26 million cars in 2010.

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Hyundai is benefitting from the popularity of small cars. Hyundai increased sales in June year over year by 14% when USA auto sales declined by 8%. Its Elantra compact sales went up by 69%, its Accent subcompact sales increased by 91% and sales of its midsize sedan Sonata went up by 24%, according to Autodata. Hyundai which was trying to go upscale with the sedan Azera and the Genesis which was designed to compete with Lexus, is now focussing on small cars and trying to increase its share of the market with smaller cars. It will introduce a new Elantra wagon for the USA this year, the first of about 6 new small car models it hopes to bring out in the next 5 years. Hyundai is also considering manufacturing the Elantra at a new plant in West Point, Georgia, which was previously going to make a pickup and a SUV for its affiliate Kia Motors. The popularity of its small cars and the weaker Korean currency are helping Hyundai post large operating earnings with estimate of $2.3 billion this year, up 25% on sales of $33.7 billion, up 11%, according to brokerage Korea Investment and Securities. Sales of Hyundai SUV's are suffering the same fate that other SUV's are facing, down 41% in June 2008....