LyrArc Article Gist
Diagnoses what went wrong for the Ford Explorer. How the market has evolved and changed. How new offerings by hard at work competitors help change the market and what customers tend to expect in a product. The example of the Honda CRV. Hard at work- 3 generations of Honda CRV's each selling a bit more than its predecessor. The first generation selling a mere 67000 vehicles. But Honda selling the CRV worldwide to give it the scale advantages. The market has changed in that there may never be one model like the explore selling 450000 vehicles, now the CRV would sell in the US at the most 200,000 vehicles. What customers are expecting because of available new offerings like Honda's is latest and highest product safety thats standardwhich is really great to have says customer in Oregon named Nisen along with the better mileage and all wheel drive for a model that was designed from scratch not built like the Explorer off a pickup truck design. With the Escape Ford is doing better and also with its other crossover vehicles. In this market there is no standing still with the compettition all around you and new competitors emerging, a global market, and a changing market and changing customer expectations, all with accelerating speed of change so that popularity can turn into obsolescencce very quickly and take one unawares if one is complacent.