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How the major oil companies are discouraging the spread of E85 pumps. What risks do the large oil companies see in the spread of E85 to power vehicles in the US? A discussion of what is happening and why the auto companies and the oil companies are both pursuing different agendas in the E85 situation.

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Mercedes sales have seen asharp decline. May 2009 sales were down 33.4%% from May 2008 for the US region. Steve Cannon who heads Mercedes' marketing effort continues to believe that its performance, innovation and technology that will bring buyers back to Mercedes. The company's $75 million ad campaign in the USA for its updated E-Class Series cars, show tv ad spots with scenes of families admiring classic Mercedes cars at the Mercedes Benz museum in Stuttgart, Germany, and scenes of the car down a forested road. The car then bursts through the wall of the museum, and takes its place alongside other Mercedes cars. In contrast other manufacturers, GM, Hyundai, Honda and others are taking account of the economic downturn and lower consumer spending. Hyundai offers to help customers pay for the cars if they lose their jobs, which GM and Ford has matched. Honda is also keeping pricing emphasis. Mercedes only brings up the price at the end of its ad with the number $48,600 shown, a 9% drop in price for the updated E Class Series....

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If he now believes it is a structural shift and not a cyclical one, if he thinks consumer behavious is changing, and rapidly, CEO Wagoner of General Motors owes his shareholders and other stakeholders like the company's own employees and loyal customers an explanation of why it took so long for him to arrive at this conclusion. And why is the Hummer still sitting there in GM's product line, and the Chevy Suburban, vehicles that never belonged once the craze for bigger vehicles was past its peak in 2006 and 2007, some 1-2 years prior to today.

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A big change for the presidential election in 2012 is the lopsided way in which white voters who are struggling with job losses or seeing economic difficulties are alienated from President Obama. By 58% to 32% these voters favor Romney over Obama in a May 2012 Wahington Post-ABC News poll, a 26% margin. Of those struggling financially about 7 in 10 lack a college degree. This is happening even though 31% of these voters in this poll say they are Republicans and 27% Democrats. It is true that Obama could still win in 2008 losing this group 58% to 40%, an 18% losing margin, similiar to Kerry in 2004, and Al Gore in 2000. A wider margin of 26% poses more risks if the unemployment situation and the economy looks weaker by November 2012.

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June's employment numbers in the U.S. from the Labor Department show only 80,000 jobs were added. Job creation dropped in the second quarter to about 75,000 a month from the average of 226,000 in the first quarter 2012. Part of the reason for the higher figures in the first quarter was unseasonably warm weather during that period. Manufacturing added fewer jobs in June, down to 11,000. Healthcare added 13,000 jobs. Of 12.7 million people unemployed, the number of people unemployed for more than 6 months is 42% of the total or 5.4 million.

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How the efforts of parts suppliers to get back some of their pricing power is affecting car manufacturers efforts to reduce costs from purchasing parts. Collins and Aikman's decion to shut down a Ford plant on a pricing disagreement shows that parts makers at the urging of hedge fund investors are becoming assertive on pricing issues. Bankruptcy of many suppliers is also making it difficult to achieve cost reductions for Ford, GM Daimler. This will affect their efforts to reduce costs.

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High used car prices and residual or resale values in the U.S. in 2011-2013.

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David Autor, an economist at the Massachusetts Institute of Technology, says he is quite worried about the steadily declining participation of men 16-64 in the labor force from 85% in the decade after World War II to less than 65% today. This is a blow to the men, their families , government revenues and the economy.

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AIG is at 35 cents, Citigroup is at $1.02, GM is at $2, GE is at $6 a share, Bank of America is at $3.17 a share. The New York Stock Exchange has temporarily suspended its $1 minimum share price requirements to prevent a wave of delistings. There is a concern about another implosion like Lehman or AIG. GM's auditors said GM is not a viable or going concern. A GM bankruptcy with the support of the government is now something that GM management is considering and the government may take that route.

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The city where the auto industry in the USA started in the 1920's and what it is today and its future a century later as we approach the 2020 mark. The industry in decline and reshaping itself as a global industry with sales in Asia and Europe and the rest of the world a new focus as the US market begins to decine in significance relative to the rest of the world both in terms of sales and opportunities for expansion. The poverty rate the highest in the nation at 28.5% and the highest foreclosure rate in the nation after Stockton, California, with one in 33 homes in Wayne County in foreclosure. And things are only going to get worse in 2008 and 2009 because auto sales are expected to decline and the Alt A mortgages are expected to see a bump up in the interest rates.

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In 2006 Banco Santander bought a 90% interest in the Dallas based auto loan company started by Thomas Dundon. The company focusses on the subprime portion of the market. In 2011 Santander sold 24% of the company to private equity firms. Because the subprime portion of the market for auto loans- where buyers get credit scores lower than 660- has recovered, Santander Consumer Holdings SA has seen rapid growth. Most auto buyers continued to make payments on auto loans during the 2008-2010 financial crisis. The auto industry recovered faster than expected and the auto loan originations to subprime borrowers increased to $153 billion in 2013 from $66 billion in 2009, according to Equifax and Moody's Analytics.

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June sales are coming in at 12.5 million vehicles. And part of this drop is that there is a short supply of hot seeling small cars like th Honda Fit, Ford Focus, Toyota Prius, aand the Honda Civic.Honda's new plant in Indiana will increase its output of Civic by 200,000 per year. Honda sold 53,000 Civics in May 2008. According to JD Power Prius sell within 4 days of reaching the dealer. Ford has a 20 day supply of Focus cars, and it takes a month after putting a deposit on Honda Fit to have it available. While Honda has flexible production lines Ford cannot produce anything but SUV's at its Wayne SUV plant in Michigan so Ford has a lot of changes to make. About 20% of cars are small cars up from 12.5% and moving up quickly as supplies increase with the demand.

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Ford does not have a good idea why customers buy the F-150 truck even though its a big seller for years. Automakers believe personal -use buyers of the F-150 truck are one fourth to one third of the truck market. Its surprising that Ford does not have a detailed idea of who buys its truck and why for every 25,000 customers breaking it down into smalll segments so it can see it by demographics and other ways so that it can find out where its losing sales, when trucks are down by 41% in June for Ford how much have each of these segments lost in sales volume. Personal use buyers Ford analysts think are buying cars and these customers will be lost forever.

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GM will invest $3 billion in electric car production in Michigan. The Orion Assembly plant near Detroit  will produce electric pickup trucks- renovation costing $2 billion and bringing 1500 jobs. A new battery cell factory near Lansing would bring $2 billion in investment in 50-50 joint partnership with LG Energy Solutions creating 1200 jobs. Ford is investing in other states, with $11 billion investment in building 3 battery plants- 2 in Kentucky, one in Tennessee near Memphis. Tesla is investing in Austin, Texas. GM says it is revamping existing factories to save $10 billion through 2030. The new GM investments are part of $35 billion in spending on electric cars through 2025.  For the US as a whole these investments change the look of the auto industry from one that in the past put factories in China and Mexico for gas and diesel vehicles. The shift to electric is now being taken as an opportunity by the Biden administration to encourage auto companies to make a new beginning and speedily build the future electric car base in the homeland itself. So that American workers and families come first in the great American tradition. ...

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Chrysler's net income increased in 2012 to $1.67 billion, up from the $183 million in 2011. Revenue was $65.8 billion in 2012, increasing 19.6% over $55 billion in 2011. To see what impact taking ownership stake in Chrysler over four years has accomplished for Fiat one has to consider the losses Fiat would suffer without Chrysler. In France the lack of a foreign presence required Peugeot Citroen to look for government aid. Even the initial investment in Chrysler by Fiat made use of the $2 billion in a breakup fee for an agreement Fiat signed with GM before 2007. Showing the huge dividends Fiat has gained from the new management team installed at Fiat in the last decade. This makeover of Fiat was done using younger managers under an executive from outside the auto industry. That alone would have not saved Fiat, leveraging the skills at Chrysler was a crucial opportunity. Fiat now has a 58.5% stake in Chrysler. Taken alone Fiat would lose $1.04 billion euros or $1.4 billion in 2012, and would need government aid, even after the turnaround under Marchionne, showing how crucial taking the initiative to make the early investment in Chrysler was to saving Fiat. Sensing this opportunity when first Daimler and then Cerberus private equity failed with Chrysler, taking advantage of the government aid to Chrysler after the 2008 financial crisis, and creating a partnership with the government on issues such as fuel efficiency, may be the biggest achievements of Marchionne and his team of managers. Sensing the opportunity to get geographical diversification by taking on Chrysler separated Fiat from Peugeot Citroen, which lacked this diversification and had to turn to the French government for aid. Taking on the Chrysler venture, sensing the timing and balancing the risk with management knowhow, securing the right kind of deal with the U.S. government to reduce risks in 2008, turning Fiat technology in small cars into a saleable asset, and managing the relationship with the Obama administration, separates Marchionne and his team from a management team that would have seen its role in a purely Italian turnaround which would have not lasted. ...