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Apple Warning: Seven Charts That Show the Pressure on China’s Consumers

WSJ Original article ›
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Sharply lower consumer spending is hurting Apple sales in China. Apple cut sales and issued a sales warning in January 2019. This follows Apple's sharp slowdown in India with its uncompetitive pricing.

Retail sales growth in China- which bounced back in previous downturns- dropped to the lowest level in 15 years in November 2018. Auto sales are down with the sharpest drop in 7 years- the first annual drop in sales since 1990. Fears of a housing bubble have led to restrictions on home purchases for speculation which have not been lifted. Income tax reduction has not increased spending. GDP growth for the fourth quarter dropped to 6.4%.

Further signs of a sharp pullback are seen in the drop in consumption tax revenue falling by 61% in October and 71% in November 2018. The consumption tax is placed on cars, gasoline and luxury goods, and is paid by the companies making the products.


Tom Orlik on wealth distribution in China and why increasing consumer spending would require higher incomes for the lower middle class and rural households

01/07/2010

Orlik cites a study by a Chinese university which shows 10% of the households has over 80% of the wealth, and over 50% of the households have little or no savings. This suggests that there is not much room to increase consumer spending on education, healthcare, and consumer goods for these households as incomes are too low. This may account for the insecurity felt by a large majority of households about the future. It also shows that rebalancing the global economy would require rebalancing within China, reducing inequality and improving incomes for the middle class to increase consumer spending.

Grouped Articles

China's Reform Moment

Wall Street Journal 07/01/2013

The Slowing of Two Economic Giants

New York Times 07/14/2013

China Is Slow and Unbalanced

Wall Street Journal 07/15/2013

Will China Break?

New York Times 12/18/2011

Survey in China Shows a Wide Gap in Income

New York Times 07/19/2013

Kicking the Luxury Habit

Wall Street Journal 11/06/2013


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