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GE Deal Won't Soak Whirlpool

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Lahart points out that it will take time for Electrolux to put the the two businesses together following its acquisition of the GE appliance business. The $3.3 billion Electrolux paid is much less than estimates made earlier, showing the still depressed state of the housing market. Electrolux shares went up 5.1% in Stockholm. The potential of sales in the U.S. market will help as Europe recovers from a sales downturn. Economies of scale will help Electrolux, yet its main competitor Whirlpool has made investments to compete effectively in a larger market with growing sales in emerging markets and U.S.

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