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Finances Frail, Le Monde Contemplates the Unthinkable
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The struggle of France's newspaper "Le Monde" to survive after losses for the last seven years to 2008. Daily circulation has declined 9% from 2003 to 354,000 in 2008. Compared to Germany and the U.S., newspapers draw a smaller number of readers, with 181 per 1000 people subscribing to newspapers in France, 371 in Germany, 274 in the U.S. Strategies pursued are to sell stakes to Lagardere, and Spanish media group Prisa. Le Monde was started in 1954 with directions from Charles de Gaulle to be the "conscience of France." As a result its sharehoders are mainly its journalists holding a 60.4% stake. Prisa and Largardere each hold a 18% stake. Losses in 2007 were 15 million euros. Strategies are to focus on news and world events and reduce sports coverage, and integrate the newspaper with the website, Lemonde.fr., which has 4.5 million unique vistors per month, according to Mediametrie.
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Finances Frail, Le Monde Contemplates the Unthinkable
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