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Pearson Expects Strong 2008 Earnings

Wall Street Journal Original article ›

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Pearson appears to have managed the downturn well by reducing ads percentage of revenue at FT from 50% to 30%. One way was to increase the importance of subscription and content revenues by increasing subscription price to pound 1.80 from pound 1.50. Its education business which sells textbooks and educational instructional tools like online learning and assessment are holding up, and its Penguin book division is also doing well. Pearson's competitors McGraw Hill faces aturnaround problem at Standard and Poors, and Houghton Mifflin is struggling with high debt.

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