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These Times Demand Tough Action

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Martin Peers of WSJ says he thinks the $250 million infusion from Carlos Slim may buy too little time for New York Times company, if it does not do more aggressive cost cutting and asset sales. The asset sales are going to be difficult for media business in this environment with declining ad spending. In the first 9 months of 2008 revenue fell 6.5% to $2.18 billion but production, selling general and administrative expenses fell only 1.9% to $1.99 billion, says Peers so its cost base is not shrinking fast enough. And the 14% interest for the Slim investment raises interest costs from $50 million to $74 million a year.

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